Senior Google Ads Strategist

Company Description HR Experts, founded in 2017, is dedicated to enabling business success through engaged people who clearly understand how their work contributes to organizational goals. The company partners with clients to connect employees to the broader business journey and translate corporate strategy into practical, measurable actions. HR Experts focuses on aligning people, processes, and performance to drive sustainable growth. Team members collaborate closely with client organizations, providing strategic support and specialized expertise in people-focused solutions. Role Description The Senior Google Ads Strategist is a full-time, remote role responsible for leading performance-driven advertising initiatives across Google’s platforms. This position includes designing and executing Google Ads strategies, managing campaigns from setup to optimization, and monitoring performance metrics to achieve client targets. Day-to-day tasks involve keyword research, audience segmentation, budget management, bid optimization, and A/B testing of ad creatives and landing pages. The strategist will analyze campaign data, prepare performance reports, and provide clear recommendations to internal stakeholders and clients. The role also includes staying current with Google Ads best practices, industry trends, and platform updates to continuously enhance campaign effectiveness. Qualifications Strong expertise in Google Ads strategy, campaign setup, keyword research, and bid management.Experience with performance analysis, conversion tracking, and optimization based on data-driven insights.Skills in ad copywriting, A/B testing, and landing page collaboration to improve click-through and conversion rates.Familiarity with digital marketing disciplines such as SEO, remarketing, and audience targeting.Proficiency with Google Analytics or similar tools, and understanding of key metrics like ROAS, CPA, and CTR.Excellent written and verbal communication skills, with the ability to present complex data in a clear, actionable way.Ability to work independently in a remote setting, manage multiple campaigns, and meet deadlines.Several years of hands-on Google Ads experience in an agency or in-house performance marketing role.Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.Google Ads certification and experience working with diverse clients and industries are highly beneficial.