Senior Google Ads Specialist

Company Description Mira Home is a growing home-focused brand dedicated to creating thoughtful, high-quality products and seamless online shopping experiences. The company emphasizes data-driven decision making, modern digital marketing practices, and a strong commitment to customer satisfaction. Team members work in a collaborative, remote-first environment with the opportunity to make a direct impact on growth and brand visibility. Mira Home values creativity, accountability, and continuous learning, offering space to experiment, optimize, and scale successful initiatives. Role Description The Senior Google Ads Specialist is a full-time remote role responsible for planning, executing, and optimizing performance-driven campaigns across Google Ads properties (Search, Shopping, Display, YouTube, and Discovery). Day-to-day work includes conducting keyword and audience research, building and refining campaign structures, writing and testing ad copy, and managing product feeds for e-commerce initiatives. The role monitors performance metrics, analyzes trends, and implements data-informed optimizations to drive conversions, improve ROAS, and control CPA. This position also involves setting budgets and forecasts, collaborating with marketing, creative, and merchandising teams, and preparing regular reports with actionable insights. The Senior Google Ads Specialist serves as a subject-matter expert, staying current on platform changes, testing new features, and recommending strategic improvements to support overall growth. Qualifications Strong expertise with Google Ads (Search, Shopping, Display, YouTube, Discovery) and Google Merchant Center, including advanced campaign setup, bid strategies, and ongoing optimization.Proficiency with analytics and reporting tools such as Google Analytics, Google Tag Manager, and data visualization platforms to track performance and attribute revenue effectively.Experience in performance marketing for e-commerce or DTC brands, including managing product feeds, optimizing landing pages with cross-functional partners, and driving measurable growth.Solid skills in keyword research, audience segmentation, ad copywriting, and A/B testing to improve CTR, conversion rates, and overall account efficiency.Ability to analyze large data sets, interpret trends, and translate insights into clear recommendations and strategic actions for stakeholders.Excellent written and verbal communication skills, with the ability to collaborate effectively in a remote environment and coordinate with marketing, creative, and product teams.Demonstrated experience in managing meaningful monthly ad spend and delivering on ROAS and CPA targets; prior senior or lead-level responsibility in paid search is highly beneficial.Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent practical experience; relevant certifications (e.g., Google Ads, Google Analytics) are a strong plus.Self-directed, organized, and comfortable working in a remote, fast-paced setting with evolving priorities and growth-focused objectives.