Senior Google Ads Strategist

Company DescriptionRiviera H.R. is a specialized recruitment and training company dedicated to the hospitality industry.With a deep passion for hotels, restaurants, and luxury hospitality, we provide an exclusive talent network and targeted local expertise across the Principality of Monaco and the French Riviera.Our team supports hospitality businesses in building exceptional teams, selecting tailor-made profiles ranging from commis and operational staff to senior managers and executive leaders. We help clients assemble complete, high-performing teams aligned with their standards, culture, and operational goals.In addition to recruitment, Riviera H.R. designs and delivers customized training programs for hospitality professionals. Through practical, team-focused learning, we help organizations strengthen service quality, develop talent, and respond effectively to the evolving demands of the industry. Role Description The Senior Google Ads Strategist at Riviera HR is a full-time remote role focused on planning, executing, and optimizing Google Ads campaigns for a diverse portfolio of clients. This role involves conducting in-depth keyword and audience research, building and managing search, display, video, and Performance Max campaigns, and continuously monitoring performance to improve ROI and achieve client objectives. The Senior Google Ads Strategist will create data-driven strategies, develop testing roadmaps, manage budgets and bidding, and prepare clear performance reports and insights for clients and internal stakeholders. Day-to-day tasks include collaborating with account managers and creative teams, ensuring accurate tracking and conversion measurement, staying current with Google Ads best practices and policy changes, and proactively identifying growth opportunities across accounts. QualificationsStrong expertise in Google Ads campaign management, including search, display, video, and Performance Max, with a track record of delivering measurable results.Advanced skills in keyword research, audience segmentation, bidding strategies, and budget optimization across multiple accounts.Proficiency with analytics and tracking tools (e.g., Google Analytics, Google Tag Manager, conversion tracking, data dashboards) and comfort working with performance metrics.Ability to develop strategic media plans, testing frameworks (A/B tests), and optimization roadmaps aligned with client business goals.Clear, concise communication skills for explaining complex campaign performance, writing insights-driven reports, and collaborating with cross-functional teams.Experience working in remote, fast-paced environments, with strong time management, organization, and attention to detail.Prior experience in agency or multi-client environments is highly beneficial; familiarity with HR, recruitment, or professional services industries is a plus.Relevant certifications (e.g., Google Ads Certification) and a bachelor’s degree in Marketing, Business, Communications, or a related field are preferred but not mandatory.