Senior Digital Advertising Strategist

Responsibilities

• Develop multi-channel ad flight plans, including budget recommendations for client media spends ranging from $250K to $1M, annually
• Lead agency-client relationships as the primary point of contact for advertising strategy, provide consultative guidance to stakeholders, and drive strategic decision-making to exceed campaign and program-specific KPIs
• Engage in routine communications directly with team and client stakeholders to keep them informed of campaign performance and support cross-functional reporting, including campaign wrap reports and quarterly business review presentations
• Manage, review, and perform daily account responsibilities associated with Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok and other advertising platforms for a variety of clients – including in-platform ad setup and optimization
• Initiate research and suggest pilot programs to expand and diversify client’s advertising reach on new social media/emerging digital platforms such as TikTok and Pinterest through identification and piloting of new platforms, collaborating with agency Communication Strategists and Technologists where appropriate
• Collaborate with cross-functional teams, including Strategy, Creative, Data Analytics, and Technology, to develop integrated campaign approaches that align with broader marketing objectives and business goals

Requirements

• 5+ years of experience in paid advertising (search, social, video and display)
• Google Analytics, Google Ads, Programmatic, and Meta Ads manager campaign management and running conversion/lead generation ads: set up, activation, optimization, and reporting
• Demonstrated analytical and problem-solving skills and familiarity with principles of statistical analysis to create and analyze campaign performance reports for ongoing campaign optimization
• Exceptional client management skills with the ability to influence senior client decision-makers and build trusted advisor relationships
• Commitment to work collaboratively and respectfully toward resolving obstacles and/or conflicts
• Excellent time management and multitasking skills
• Basic digital graphic design skills and use of Canva
• Strong verbal and written communication skills

Preferred Skills & Qualifications

• Nonprofit and/or nonprofit agency experience preferred
• Google Ads / Google Analytics (GA4) / Meta certification a plus
• CTV knowledge and experience a plus
• Experience with Google Ad Grants a plus
• Familiarity with nonprofit tech platforms (TeamRaiser, Classy, FundraiseUp, and DonorDrive) a plus