Senior Digital Marketing Strategist

About the role

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

Timeline Management, a subsidiary of Live Nation Entertainment, is a leading management and branding firm representing next-generation talent, artists, and creators. Timeline has built a strong reputation as a premier talent management firm based in Los Angeles. The company supports a diverse roster that includes powerhouse music artists, young Hollywood talent, and top digital influencers. Timeline offers a full-service, 360-degree approach covering music, brand partnerships, social strategy, live touring, personal appearances, and consumer products, creating integrated growth opportunities for its clients.

The Senior Digital Marketing Strategist is responsible for developing and executing influencer, brand, and digital marketing campaigns; managing client and partner relationships; driving content and creative strategies; overseeing analytics and reporting; and staying ahead of innovation and trends, while bringing proven experience in digital media, social platforms, and talent relations to ensure impactful results.

Responsibilities

• Campaign Strategy & Execution: Lead influencer, brand, and digital marketing strategies across artist, talent, and brand campaigns; build and execute robust digital marketing campaigns using content creation, creator strategies, UGC, content seeding, alternative/fan accounts, advertising, CRM, and email/text marketing; collaborate with internal teams to deliver innovative campaigns that drive cultural impact and tangible commercial results; manage and administer campaign budgets, liaising with labels and clients to ensure effective allocation of resources.
• Client & Partner Relations: Build strong, collaborative, and trusting relationships directly with clients and their teams while managing multiple active campaigns simultaneously; maintain and expand a network of external partners (content producers, creators, social strategists, marketing agencies, publicists) and directly manage them on campaigns when necessary; oversee relationships with digital platforms including TikTok, Meta, Snapchat, X, YouTube, Discord, and more.
• Content & Creative Development: Conceptualize, produce, and coordinate campaign creative including social content, photo, video, and graphic assets; write engaging, on-brand copy for social media, websites, and campaign needs; oversee website, game, and app development for roster projects; lead content strategy across social media, influencers, UGC, short-form, and YouTube, ensuring optimization, monetization, and maximum visibility.
• Analytics & Reporting: Establish clear KPIs and performance benchmarks for each campaign; monitor and analyze campaign performance through internal and third-party data tools; deliver actionable insights, reporting, and regular updates to internal and external stakeholders; conduct post-campaign analysis to evaluate effectiveness and recommend strategies