Senior Digital Marketing Strategist

Job Description

The Senior Digital Marketing Specialist is responsible for developing and executing digital marketing programs that drive brand awareness, lead generation, customer engagement, and revenue growth. This position partners closely with sales, technical subject matter experts, and business leaders to translate complex services into compelling digital campaigns that generate measurable business results.

Job functions

• Develops and implements digital marketing strategies aligned with SGS EHS business objectives and growth priorities.
• Creates customer-centric digital journeys that drive awareness, engagement, and conversion.
• Identifies emerging digital trends, technologies, and opportunities to improve marketing effectiveness.
• Collaborates with sales teams to improve lead quality and pipeline conversion.
• Led SEO strategy, including technical SEO, on-page optimization, keyword research, content strategy, and performance tracking.
• Develops content plans that support customer acquisition and retention.
• Optimizes website content and landing pages to improve organic search visibility and conversions.
• Leverages marketing automation platforms and CRM systems to improve campaign performance and customer engagement.
• Plans and manages paid search, display, retargeting, and social media campaigns.
• Supports organic social media strategies that build brand awareness and engagement.
• Collects and analyzes defined metrics (traffic, engagement, lead generation, conversion rates, pipeline contribution) to evaluate the success of deliverables and return on investment, utilizing automation and leveraging new AI tools to enhance process efficiency.
• Creates dashboards and reports to communicate campaign effectiveness to the business.
• Partner with technical experts to create educational and thought leadership content.
• Support webinars, trade shows, conferences, and digital events.

Qualifications

• 5+ years of experience in digital marketing, B2B marketing, demand generation, or marketing strategy.
• Strong proficiency in digital advertising platforms, SEO tools (SEMrush, Ahrefs Moz), and analytics tools (GA4, Data Studio).
• Exceptional leadership, project management, and communication skills.
• Advanced English language skills.
• Reasoning, math, and budget planning skills.
• Expert level computer skills with social media platforms (LinkedIn, Google AdWords, etc.).
• Intermediate level with B2B Marketing Models.
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo).
• Knowledge of regional customer behaviors and local market trends.

Preferred

• Bachelor's degree in Marketing or Business.
• Proven success in managing both organic and paid digital marketing strategies at a regional or multi-market level with measurable business outcomes.
• Experience working with remote and/or distributed teams is a plus.
• Experience with HubSpot, Marketo, Pardot, or similar marketing automation platforms.

Compensation & Benefits

Salary Range: $90,000 - $105,000
This position is exempt (not overtime eligible).
Your comprehensive benefits package includes:
Eligibility for company benefit programs beginning the first of the month after hire
Immediate 401(k) eligibility
Paid vacation
Four (4) floating holidays
Seven (7) company-observed holidays
Sick time accrual