Senior Digital Marketing Strategist

SGS is a global Testing, Inspection and Certification company with more than 2,700 laboratories and business facilities across 119 countries and a team of 99,250 professionals. Its services help organizations meet standards for quality, safety, and compliance.

About the Role

This role develops and executes digital marketing programs that build brand awareness, generate leads, engage customers, and support revenue growth. It partners with sales, technical subject-matter experts, and business leaders to turn complex services into measurable digital campaigns connected to pipeline outcomes.

Responsibilities

• Develop digital marketing strategies aligned with SGS EHS business objectives and growth priorities.
• Create customer journeys that improve awareness, engagement, and conversion.
• Lead technical and on-page SEO, keyword research, content strategy, and performance tracking.
• Develop content plans and optimize website content and landing pages for visibility and conversions.
• Use marketing automation and CRM platforms to improve campaign performance and customer engagement.
• Plan and manage paid search, display, retargeting, and social media campaigns.
• Analyze traffic, engagement, lead generation, conversion, pipeline contribution, and ROI; create dashboards and reports for the business.
• Partner with sales and technical experts to improve lead quality and produce educational and thought-leadership content, webinars, and event support.

Qualifications

• 5+ years of experience in digital marketing, B2B marketing, demand generation, or marketing strategy.
• Strong proficiency with digital advertising platforms, SEO tools such as SEMrush, Ahrefs, or Moz, and analytics tools including GA4 and Data Studio.
• Familiarity with HubSpot, Marketo, Pardot, or similar marketing automation platforms.
• Exceptional leadership, project management, and communication skills.
• Advanced English-language skills, plus strong reasoning, math, and budget-planning abilities.
• Expert-level computer skills with platforms such as LinkedIn and Google AdWords.
• Knowledge of regional customer behavior, local market trends, and B2B marketing models.
• Preferred: bachelor’s degree in Marketing or Business and proven success managing paid and organic digital strategies across regional or multiple markets.
• Experience marketing professional services, technical solutions, testing, inspection, certification, industrial, life sciences, or sustainability-related services is preferred.
• Experience working with remote or distributed teams is a plus.

Pay

$90,000-$105,000 per year

Benefits

• Exempt position; not eligible for overtime
• Eligibility for company benefit programs beginning the first of the month after hire
• Immediate 401(k) eligibility
• Paid vacation and sick time accrual
• Four floating holidays and seven company-observed holidays