Senior Paid Media Strategist

About the role

We're looking for a Senior Paid Media Strategist to lead paid media strategy, execution, and storytelling across a portfolio of clients. This is a real leadership opportunity inside our media team, at a moment when the practice is expanding and the people in it have genuine influence over how it's built.

Responsibilities

• Own paid media strategy and execution across a portfolio of clients — from channel mix and creative direction to full-funnel architecture, budget management, and strategic reporting.
• Manage substantial paid media budgets across Google, Meta, connected TV, and programmatic, but the job goes well beyond campaign management.
• Develop media strategies that map to the full customer journey — from top-of-funnel awareness and creative-led engagement to mid-funnel nurture and bottom-funnel conversion.
• Monitor campaigns daily, tracking pacing, performance, and budget delivery across all active accounts — catching issues before they become problems.
• Manage significant media budgets across multiple clients simultaneously, with a disciplined eye on pacing and efficiency.
• Translate data into clear strategic narratives for clients that explains what happened, why it happened, and what you're doing about it.
• Communicate before you're asked. If something needs attention, your clients and team hear it from you first.

Requirements

• Agency Experience: 5+ years managing paid media at a digital or performance marketing agency.
• Platform Depth: Hands-on expertise in Google Ads (Search, YouTube, Performance Max) and Meta Ads Manager. Experience with connected TV platforms and programmatic required at this level.
• Full-Funnel Thinking: You understand how awareness, consideration, and conversion work together — and you build media strategies that reflect that understanding, not just a collection of campaigns.
• Creative Conviction: You have opinions about what makes paid creative work. You can brief a creative team with clarity and purpose, push back when something isn't right, and connect creative decisions to performance outcomes.
• Budget Management at Scale: Comfortable managing significant paid media budgets across multiple clients simultaneously, with a track record of accurate pacing and strong performance outcomes.
• Daily Discipline: You check your campaigns every day. You catch overspend, underspend, and performance anomalies early — and you act on them without being asked.
• Data Storytelling: You don't just send a dashboard. You explain what's happening, what it means for the business, and what you're recommending next — in language clients actually understand and act on.
• Strategic Conviction: You form opinions about what's working and what isn't, and you make recommendations with confidence, including the hard ones.
• AI-Integrated Workflow: You're using AI tools to work smarter — for research, reporting, copy testing, creative briefing, or strategy — and you can speak to how it's made your work better.
• Multi-Industry Fluency: Comfortable managing media for clients across different industries, adapting strategy and messaging to different audiences and objectives.
• New England-Based: This is a hybrid role with set in-office days and occasional in-person client collaboration. Must be located in New England.

Benefits

• Competitive Salary
• Profit Sharing. Our success is your success
• Retirement. Savings plan with a 4% company match
• Premium Insurance. Premium health, dental, vision, and life insurance with generous coverage for our US-based team members
• Optional HSA. An optional health savings account for employees to set aside money on a pre-tax basis for medical expenses
• Home Office Setup. Get a laptop + 50% reimbursement for home office equipment
• Paid & Flexible Holidays. 12 paid holidays throughout the year, including three flexible holidays
• Paid Time Off. Minimum three weeks of paid time off per year
• Paid Leaves. Paid parental, medical, bereavement, and other types of leave
• Flexible & Summer Fridays. Half-day Fridays throughout the summer, and a get-it-done-and-go mindset year-round
• Lifelong Learners Fund. Cash for professional development (books, conferences, courses), and team bonding fun times
• Baby Bonding Bucks. $500 bonus to cover diapers, meals, or other baby-related expenses for any employee welcoming a new child