Senior Paid Media Strategist (US - Remote)

About the role

We're looking for a Senior Paid Media Strategist with deep expertise in Google Ads, Google Tag Manager, Google Merchant Center, and GA4 to own campaign strategy and execution for a portfolio of eCommerce and lead generation clients.

Responsibilities

• Own the strategy, execution, and ongoing optimization of Google advertising programs across assigned client accounts
• Develop and execute data-driven strategies across multiple accounts to achieve growth goals, supported by audits, performance reviews, and competitive analysis
• Manage and optimize Google Merchant Center feeds, ensuring data accuracy and alignment with business goals
• Leverage GTM and GA4 to ensure accurate conversion tracking, event tagging, and performance measurement
• Build and maintain Looker Studio dashboards to visualize key metrics and tell the story behind the data
• Manage monthly media budgets, ensuring pacing, profitability, and performance objectives are consistently met
• Translate campaign performance into strategic recommendations that help clients grow revenue, improve lead quality, and identify new opportunities
• Partner with creative and analytics teams to align messaging, targeting, and conversion paths
• Collaborate with account managers to communicate performance and identify optimization opportunities
• Serve as a subject matter expert on Google Ads best practices, feed-based advertising, and tracking infrastructure
• Stay current on platform updates, AI-driven tools, and automation strategies to inform testing roadmaps
• Evaluate and responsibly apply AI-powered features within Google Ads and complementary tools, maintaining strategic oversight and human decision-making

Requirements

• 5+ years of experience in Paid Media strategy and execution (agency experience strongly preferred)
• Deep expertise in Google Ads, including campaign setup, segmentation, and optimization
• Hands-on experience with GA4, GTM, and GMC
• Proven success managing eCommerce campaigns
• Strong analytical skills with the ability to translate data into actionable recommendations
• A calm, organized, and proactive approach to problem-solving and prioritization in a fast-paced environment

Qualifications

• Experience managing Lead Gen campaigns
• Experience with Looker Studio and automated reporting solutions
• Programmatic experience (StackAdapt, Display, CTV)

Skills

• Google Ads
• GA4
• GTM
• Google Merchant Center

Benefits

• Medical, dental, and vision coverage with multiple plan options
• HSA with company contribution for employees on a high-deductible health plan
• 401(k) with company match
• Paid time off, sick leave, and 11 paid holidays
• Volunteer day and your birthday off
• Monthly internet stipend
• Company-provided equipment
• Mental health resources
• Employee discount program through PerkSpot

Pay

Compensation is commensurate with experience.

Schedule

This is a fully remote, U.S.-based position. Candidates must be authorized to work in the United States and must currently reside in one of the following states: Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Indiana, Massachusetts, Michigan, Nevada, North Carolina, New Jersey, New Hampshire, New York, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, or Washington.