Jobs · Marketing · New York

Senior or Principal Outbound Product Manager

IBM · New York, United States · Today
HybridMarketingFull-time

Role Overview

At IBM, you'll join a team dedicated to transforming client challenges into innovative solutions using the latest technologies. The IBM Apptio Targetprocess role requires expertise in understanding complex organizational structures and aligning strategic investments with business goals.

Responsibilities

  • Conduct market research and competitive analysis to identify customer needs and develop business cases for product strategies.

  • Develop and align product/offering strategies with corporate, brand, and portfolio objectives, including pricing strategies.

  • Create comprehensive business cases that incorporate market insights, customer needs, and financial projections.

  • Ensure product strategies align with corporate, brand, and portfolio objectives to drive business growth and profitability.

  • Analyze market trends, customer needs, and competitor activity to inform pricing strategies that drive revenue and profitability.

Requirements

  • Bachelor's Degree in relevant field (e.g., Business Administration, Marketing, Economics)

  • Experience with market research techniques and competitive analysis tools

  • Financial modeling and forecasting skills

  • Strategic planning and alignment knowledge

  • Pricing strategy acumen

Qualifications

  • Strong analytical and problem-solving skills

  • Excellent communication and presentation skills

  • Ability to work independently and as part of a team

  • Passion for technology and its impact on business

Skills

  • Market Analysis

  • Strategic Planning

  • Business Case Development

  • Corporate Alignment

  • Pricing Strategy

Benefits

  • Competitive compensation package

  • Flexible work schedule

  • Professional development opportunities

  • Health and wellness programs

  • Employee recognition and rewards

Pay

Commensurate with experience and qualifications.

Schedule

Full-time, 40 hours per week.

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