Senior or Principal Outbound Product Manager

Role Overview

At IBM, you'll join a team focused on transforming client challenges into solutions using diverse technologies and collaborating with partners and industries to deliver impactful software solutions.

About the Role

This role involves working with a sophisticated enterprise customer base using IBM Apptio Targetprocess, a Strategic Portfolio Management SaaS platform. The position requires understanding complex organizational dynamics and their impact on strategic investments, portfolio prioritization, funding, planning, and execution.

Responsibilities

• Develop Market Analysis
• Conduct market research and competitive analysis to identify customer needs and outline problem statements.
• Create business cases to inform product strategies.
• Define Product Strategy
• Develop and align product/offering strategies with corporate, brand, and portfolio objectives, including pricing strategies.
• Outline Business Cases
• Create comprehensive business cases that incorporate market insights, customer needs, and financial projections.
• Align with Corporate Objectives
• Ensure product strategies align with corporate, brand, and portfolio objectives to drive business growth and profitability.
• Inform Pricing Strategies
• Analyze market trends, customer needs, and competitor activity to inform pricing strategies that drive revenue and profitability.

Requirements

Preferred Education:

• Bachelor's Degree Required

Skills

• Market Analysis Expertise
• Strategic Planning Skills
• Business Case Development
• Corporate Alignment Knowledge
• Pricing Strategy Acumen

Preferred Education and Experience

• Market Research Techniques
• Competitive Analysis Tools
• Financial Modeling Skills