Senior Media Manager
About the role
As a Senior Media Manager at Anthropic, you will lead all paid media for our enterprise business and have key contributions for our broader brand media initiatives. You'll own how Anthropic and Claude reach the people who decide how organizations adopt AI, working within the Brand & Integrated Marketing team to turn commercial objectives into paid media plans that reach executives and consumers at the moments that matter.
Responsibilities
Own Anthropic's paid media strategy for the enterprise business, from channel mix and budget allocation through campaign execution and measurement
Lead paid media planning and buying across the full channel set (paid social, programmatic, video, broadcast, audio, out-of-home, print, and trade and industry media) reaching the executives and functional leaders who shape how their organizations adopt AI
Partner with brand marketing stakeholders to ensure media learnings drive better decisions across every initiative
Serve as the media point of contact for the enterprise business, partnering with Product Marketing, Growth, and Sales to translate commercial objectives into media strategy
Allocate and optimize the enterprise media budget across channels based on performance data, market dynamics, and strategic priorities
Develop an independent point of view on channel mix and audience strategy, and advocate for it with evidence rather than deferring to agency recommendations
Build a durable understanding of how business decision-makers consume media, and use it to challenge assumptions carried over from consumer planning
Manage agency, vendor, and platform relationships day to day, holding partners accountable for strategic alignment and execution quality
Work with Marketing Data Science to build the measurement frameworks that show whether our paid media worked: brand lift, reach and frequency modeling, attribution, and pipeline impact
Present media strategy, performance insights, and recommendations to marketing leadership and cross-functional stakeholders
Track the media landscape, emerging platforms, and competitive activity across the AI industry to identify opportunities before they are obvious
Build and refine planning, execution, and reporting processes that scale as the organization grows
Requirements
Extensive experience in paid media planning and strategy, including owning channel mix, budget allocation, and audience strategy for campaigns at meaningful scale on both B2B and B2C brands
Planned and bought across both upper-funnel and lower-funnel paid channels, and understand how each behaves differently
Bring an independent point of view on where media investment belongs, and can defend it with evidence
Be highly analytical and comfortable using data to inform strategy, optimize campaigns, and demonstrate return on investment
Have managed media budgets and made real trade-offs between competing priorities
Be skilled at briefing agencies well and holding partners accountable for both strategy and execution
Translate business objectives into actionable media plans, and communicate strategy clearly to technical and non-technical audiences
Work effectively in fast-moving, ambiguous environments and can balance longer-term planning with rapid iteration
Enjoy collaborating across marketing, product, and communications teams
Be excited about Anthropic's mission to develop AI that is safe and beneficial
Qualifications
Strong candidates may also have:
Experience planning paid media against business decision-makers in enterprise software, B2B technology, or professional services
Familiarity with the media environments where business audiences actually spend time, including business news, trade and industry media, professional networks, and business podcasts
Background spanning both brand and performance marketing, with an understanding of how media strategy shifts across the funnel
Familiarity with marketing mix modeling, brand lift studies, multi-touch attribution, and other advanced measurement approaches
Experience connecting paid media performance to downstream pipeline and revenue outcomes
Experience with international media planning and navigating diverse market dynamics
Experience building media capabilities and processes at a high-growth company
Understanding of the AI industry landscape, including key audiences, competitive dynamics, and emerging use cases
Benefits
The annual compensation range for this role is listed below. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.
Annual Salary: $255,000 - $320,000 USD
Logistics
Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience
Required field of study: A field relevant to the role as demonstrated through coursework, training, or professional experience
Minimum years of experience: Years of experience required will correlate with the internal job level requirements for the position
Location-based hybrid policy
We currently expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
Visa sponsorship
We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this. We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work.
How We're Different
We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills. The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.