Senior Paid Media Manager

Responsibilities

• Own the paid media acquisition strategy across channels, including budget allocation, channel mix, KPI targets, and forecasting
• Plan, launch, manage, and optimize campaigns in-platform across Google Ads, Meta, YouTube, Native Advertising, and other emerging platforms, including audience targeting and bid and budget management
• Monitor campaign performance and make data-driven decisions to improve paid media efficiency and overall marketing ROI
• Analyze acquisition funnels, audience behavior, and conversion performance to identify and act on growth opportunities
• Lead the testing roadmap across audiences, creative, landing pages, offers, pricing, and channels
• Own the ad creative pipeline end-to-end. Translate copy team promos into a weekly creative roadmap, brief and indirectly manage copywriters and junior creative support, and roll up sleeves to build ad creative directly when needed.
• Build and manage relationships with platform representatives, media partners, and vendors, and research emerging platforms, technologies, and advertising trends to bring forward new acquisition opportunities
• Build and own clear, decision-ready reporting on the metrics that matter. Proactively surface trends, risks, and growth opportunities to leadership with a recommended course of action
• Own the integrity of campaign tracking and attribution (pixels, conversion APIs, tag management), partnering with technical teams to keep performance data clean and trustworthy
• Potential to directly manage junior media buying or creative support staff as the team scales
• Build AI into the day-to-day workflow to accelerate creative output, generate and test copy variations, sharpen audience research, and speed up analysis

Qualifications

• 5+ years of paid media buying and digital acquisition experience
• Proven success managing and scaling paid media campaigns across Google Ads, Meta, YouTube, Native Advertising, and other performance marketing channels
• Strong understanding of direct response marketing and customer acquisition strategies
• Experience managing six-figure to seven-figure annual advertising budgets
• Advanced analytical skills with the ability to interpret data and make strategic recommendations
• Experience with campaign tracking, attribution, conversion optimization, and reporting tools
• Strong understanding of audience targeting, segmentation, and testing methodologies
• Excellent communication and presentation skills
• Self-starter with the ability to thrive in a fast-paced, entrepreneurial environment
• Experience in financial publishing, subscription marketing, or information marketing is a plus