Senior Paid Media Manager

Responsibilities

• Search Engine Marketing (SEM) Lead the development, execution, and optimization of Search Engine Marketing (SEM) strategies across Google Ads and Microsoft Ads to drive qualified leads, reservations, and rentals.
• Manage and optimize paid search campaigns including brand, non-brand, competitor, local, and storage-specific keyword initiatives.
• Conduct ongoing keyword research, search query analysis, and negative keyword management to improve traffic quality and campaign efficiency.
• Develop and refine bidding strategies, audience targeting, ad extensions, and campaign structures to maximize conversion performance.
• Create and test ad copy, landing page experiences, and conversion-focused messaging to improve search performance.
• Analyze local market trends, competitor activity, and search demand to identify growth opportunities across individual facilities and regions.
• Partner with SEO and Web Development teams to align paid and organic search strategies, improve landing page performance, and maximize search visibility.
• Manage campaign budgets and forecasting to ensure efficient allocation of media spend while achieving occupancy and revenue goals.
• Stay current on search engine marketing best practices, platform updates, AI-powered bidding technologies, and industry trends to maintain a competitive advantage.
• Campaign Management Own and manage paid media campaigns across channels including, Google, Microsoft, Meta, LinkedIn, Apple Search Ads, ChatGPT and programmatic networks.
• Allocate and optimize budget to maximize lead generation, rentals and return on ad spend.
• Develop and iterate on creative strategy in partnership with design and content teams.
• Manage end to end campaign development including performance tracking and post-campaign analysis.
• Set campaign goals and objectives, determine KPIs and measurements for success.
• Analytics & Reporting Define, track, and report on key acquisition KPIs across platforms.
• Monitor campaign performance and deliver actionable insights to refine messaging, targeting, and segmentation for continuous improvement and optimization.
• Build dashboards and reporting frameworks to give real-time visibility into channel performance.
• Continuously test and refine channel mix, targeting, messaging, creative, channels and campaign tactics.
• Cross-Functional Collaboration Work closely with internal marketing colleagues (Marketing Operations, Content, Creative), agency partners, and the Operations team to align on overall strategy, objectives and project plans.
• Partner with key stakeholders to understand PGH business objectives and translate them into integrated marketing strategies.
• Communicate campaign performance and strategic recommendations clearly to leadership.
• Stay ahead of industry trends, platform changes, and competitor strategies.
• Synthesize data from multiple sources - including a daily performance summary, paid platforms and web analytics, blending inputs into a unified weekly reporting suite to surface cross-channel insights.

Qualifications

• Bachelor’s degree in marketing, business, economics, or a related field.
• At least 8 years of experience in performance marketing, user acquisition, or growth marketing with proven track record of scaling paid acquisition campaigns with measurable ROI.
• Deep familiarity with major ad and web analytics platforms - Google Ads, Meta Ads, LinkedIn, Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, Microsoft Clarity, Crazy Egg or Hotjar.
• Proficiency in reporting tools – Looker Studio, Power Business Intelligence, Tableau.
• Strong analytical skills with proficiency in Excel or Google Sheets; SQL or Python experience is a plus.
• Experience with call tracking and attribution tools – Call Rail, Invoca.
• Prioritize and respond to changing business needs and external market dynamics.
• Translate complex performance data into clear narratives for any audience.
• Self-motivated, confident, focused, detail oriented and intentional decision making.
• Comfortable in a fast-moving start up environment, adapt quickly and manage multiple priorities.