Senior Manager, Media

About the role

The Senior Manager, Media plays a critical role in driving full-funnel media strategy and execution across various platforms and channels for Haus Labs, a next-gen skincare-infused makeup brand founded by Lady Gaga.

Responsibilities

• Develop and execute full-funnel media strategies across brand, digital, social, CTV, programmatic, OOH, and emerging media channels.
• Drive channel mix, audience strategy, investment allocation, and pacing aligned to product launches, brand campaigns, and business priorities.
• Integrate media planning with product marketing, creative, social, influencer, and retail initiatives to ensure cohesive omnichannel execution.
• Lead cross-functional kickoff meetings with agencies to ensure full alignment on campaign strategy, creative deliverables, and platform needs.
• Provide timely feedback on agency recommendations, creative needs, optimizations, and reporting.
• Partner with media agency to monitor campaign performance in real time and implement optimizations to improve efficiency, reach, engagement, and ROAS.
• Provide visibility into campaign results and insights through weekly/monthly reporting and post-campaign wrap-ups.
• Partner with Influencer team to identify creators appropriate for paid media, develop briefs for creators, and ensure creative assets adhere to media best practices by platform.
• Maintain creative assets optimized for each channel and reflecting platform best practices.
• Monitor competitive media and share learnings to inform asset development and messaging.
• Lead media strategy and planning for retailer media networks (e.g., Sephora Media Network) with retail partners directly, ensuring alignment with brand priorities, product launches, and trade investment plans.
• Coordinate retail media flighting with brand media campaigns to maximize impact.
• Serve as the primary point of contact for external media agency partners, ensuring excellence in planning, buying, tagging, and reporting.
• Hold agencies accountable for performance KPIs, budget pacing, and optimization plans.
• Support vendor evaluation and new platform testing.
• Partner with Product Marketing, Influencer, Social, Creative, E-commerce, and Retail teams to ensure alignment on messaging, timing, goals, and creative needs.
• Provide media guidance during launch planning, campaign concepting, and creative development.
• Ensure media and consumer insights influence broader marketing and business decisions.

Requirements

• 5–7+ years of media planning, buying, and management experience within beauty, luxury, fashion, or CPG, with beauty experience preferred.
• Strong expertise across digital media channels, including social, programmatic, display, video/CTV, and emerging platforms.
• Experience with retail media networks and omnichannel media planning is highly preferred.
• Demonstrated ability to manage agencies, media vendors, and cross-functional partnerships.
• Strong creative sensibility with the ability to identify high-impact assets that are visually compelling, on-brand, and optimized for each media platform.
• Strong analytical skills, with the ability to interpret data and develop insights-driven recommendations.
• Exceptional project management skills, with the ability to juggle multiple launches and timelines in a fast-paced environment.
• Excellent communication and presentation skills, with experience presenting to senior leaders.

Qualifications

• Self-starter with a proactive, entrepreneurial spirit.
• Ability to thrive in a fast-paced, agile, and evolving environment.
• Team player who approaches challenges with curiosity and positivity.
• Openness to feedback with impeccable attention to detail.