Senior Manager, Media Strategy
iHeartMedia · Los Angeles, CA · 2 wk ago
Marketing$72k–$90k/yrFull-time
About the role
iHeartMedia is seeking an experienced Senior Manager, Media Strategy to join our fast-paced and innovative team in Los Angeles, CA!
Responsibilities
- Partner with sellers on a select list of accounts (as determined by their VP) to develop clear client briefs based on a thorough understanding of each clients’ business/brand objective, KPIs and success metrics
- Develop a recommended iHeartMedia multi-platform media strategy based on the media brief, supplemental research and a thorough knowledge of iHeartMedia’s assets and capabilities
- Use proprietary planning tools to develop an optimized top-line media plan including the iHeartMedia platform mix and weight levels
- Provide appropriate direction to individual iHeartMedia platform divisions (Premiere Networks, Total Traffic & Weather Network, Local Radio, Events and Digital) to build their specific media plans/schedules
- Create detailed consolidated summary plans to share with Sales and other relevant internal teams
- Work closely day-to-day with Sales, Marketing, Research and Revenue Management in the development of all strategies/plan recommendations
Requirements
- Basic knowledge of media strategy and the role(s) that different media channels play in delivering on specific client objectives and KPIs
- Knowledge of all basic media math and media research techniques
- Natural drive to independently stay current on developments/shifts in media landscape
- Strong communication skills
- Ability to work on multiple projects concurrently and meet deadlines under pressure
- Superior organizational skills, analytical & detail-oriented approach to projects
- Strong proficiency with Microsoft Excel
- To thrive working independently and as part of a team
- 4-5 years of advertising/media planning experience - multi-channel media (Broadcast and Digital)
Qualifications
- Respect for others and a strong belief that others should do this in return
- Accountability for own work and desire to provide guidance to new team members
- Ability to contribute to several projects at the same time under a moderate level of direction
Skills
- Objective judgement
- Technical skills
- Prior experience
- Solve business problems
Benefits
- Employer sponsored medical, dental and vision with a variety of coverage options
- Company provided and supplemental life insurance
- Paid vacation and sick time
- Paid company holidays
- Spirit day to encourage and allow our employees to more easily volunteer in their community
- A 401K plan
- Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
- A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!