Jobs · Marketing · California

Senior Manager, Media Strategy

iHeartMedia · Los Angeles, CA · 2 wk ago
Marketing$72k–$90k/yrFull-time

About the role

iHeartMedia is seeking an experienced Senior Manager, Media Strategy to join our fast-paced and innovative team in Los Angeles, CA!

Responsibilities

  • Partner with sellers on a select list of accounts (as determined by their VP) to develop clear client briefs based on a thorough understanding of each clients’ business/brand objective, KPIs and success metrics
  • Develop a recommended iHeartMedia multi-platform media strategy based on the media brief, supplemental research and a thorough knowledge of iHeartMedia’s assets and capabilities
  • Use proprietary planning tools to develop an optimized top-line media plan including the iHeartMedia platform mix and weight levels
  • Provide appropriate direction to individual iHeartMedia platform divisions (Premiere Networks, Total Traffic & Weather Network, Local Radio, Events and Digital) to build their specific media plans/schedules
  • Create detailed consolidated summary plans to share with Sales and other relevant internal teams
  • Work closely day-to-day with Sales, Marketing, Research and Revenue Management in the development of all strategies/plan recommendations

Requirements

  • Basic knowledge of media strategy and the role(s) that different media channels play in delivering on specific client objectives and KPIs
  • Knowledge of all basic media math and media research techniques
  • Natural drive to independently stay current on developments/shifts in media landscape
  • Strong communication skills
  • Ability to work on multiple projects concurrently and meet deadlines under pressure
  • Superior organizational skills, analytical & detail-oriented approach to projects
  • Strong proficiency with Microsoft Excel
  • To thrive working independently and as part of a team
  • 4-5 years of advertising/media planning experience - multi-channel media (Broadcast and Digital)

Qualifications

  • Respect for others and a strong belief that others should do this in return
  • Accountability for own work and desire to provide guidance to new team members
  • Ability to contribute to several projects at the same time under a moderate level of direction

Skills

  • Objective judgement
  • Technical skills
  • Prior experience
  • Solve business problems

Benefits

  • Employer sponsored medical, dental and vision with a variety of coverage options
  • Company provided and supplemental life insurance
  • Paid vacation and sick time
  • Paid company holidays
  • Spirit day to encourage and allow our employees to more easily volunteer in their community
  • A 401K plan
  • Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
  • A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

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