Senior Media Buyer

About the Role

Top Dog Law is one of the fastest-growing personal injury law firms in the country. We build campaigns that drive lead generation across paid digital channels. We're seeking a results-driven Media Buyer to join our performance marketing team, focusing on lead generation in high-intent verticals such as legal, insurance, or home services. Strong candidates from ecommerce or CPG backgrounds with a clear understanding of lead-gen funnel dynamics will also be considered.

Responsibilities

• Paid Advertising + Customer Acquisition
  • Own hands-on media buying across all core platforms: Google (Demand Gen, YouTube), Meta (Facebook/Instagram), TikTok, Snapchat, with lead quality metrics as the primary KPI.
  • Execute campaign builds including audience segmentation, creative testing frameworks, budget pacing, and bid strategy optimization.
  • Monitor daily performance across channels—flagging anomalies, scaling winners, and pausing underperformers through a structured decision-making process.
  • Familiarity with building out new lead forms and optimizing landing page experience.
  • Ensure pixel and data integrity to confirm all events are firing correctly.
  • Expand into emerging channels as appropriate: AppLovin, Programmatic, Display, OLV, streaming, podcasts, CTV.
• Campaign Management & Optimization
  • Set up, launch, and continually optimize campaigns across Google Demand Gen, Meta, YouTube, TikTok, Snapchat, and additional platforms.
  • Test audiences, creatives, landing pages, and offers—documenting learnings and presenting results.
  • Manage and adjust budgets, targeting parameters, and bid strategies to maximize qualified lead volume and CPL efficiency.
  • Coordinate with intake and operations teams to connect ad spend to downstream case quality, using that data to inform ongoing media strategy.
• Creative Collaboration
  • Partner with the creative team to brief ad concepts, provide performance-based feedback, and identify winning hooks, formats, and messaging angles (familiarity with Motion is a plus).
  • Develop or contribute to ad copy, asset specifications, and landing page recommendations to maximize campaign performance.
• Reporting & Analytics
  • Work with the decision science team to enhance dashboard reporting and build dashboards tailored to your needs.
  • Analyze dashboard performance daily across all channels to make data-driven decisions.
  • Build and maintain performance dashboards that surface actionable insights on CPL, lead quality, conversion rates, and spend efficiency.
  • Prepare regular performance updates or reports, covering goals, results, and forward-looking strategy.
  • Conduct market research to identify new opportunities and ensure the program remains innovative and growth-oriented.
• Vendor & Budget Management
  • Build and maintain relationships with media partners and platform reps to stay ahead of new products, betas, and negotiated terms.
  • Develop and manage media budgets to ensure efficient resource allocation, making data-driven adjustments as performance dictates.

Requirements

• 3+ years of hands-on paid media buying experience in-house or agency side.
• Proven track record managing significant monthly ad budgets ($100K–$1M+) with measurable performance or lead generation outcomes.
• Primary background in lead generation—legal, insurance, home services, financial services, or comparable performance-driven verticals preferred. Ecommerce or CPG experience considered if paired with demonstrated understanding of lead-gen funnel dynamics and platform fundamentals.
• Deep expertise in Google Demand Gen—campaign architecture, audience strategies, asset performance signals, and bidding optimization.
• Expert-level Meta Ads Manager proficiency.
• Highly data-oriented with strong analytical skills.
• Proven problem-solver who proactively identifies issues, diagnoses root causes, and acts without waiting to be directed.
• Strong creative intuition—can identify what makes an ad hook work, brief video concepts, and translate data into creative direction.

Preferred Qualifications

• Experience using AI platforms to actively build workflows and to accelerate/analyze performance data.
• Prior experience buying media in the legal or personal injury vertical.
• Hands-on experience with TikTok Ads Manager, AppLovin, or Snapchat Ads.
• Exposure to CRM integrations and lead routing logic (Salesforce, Zapier, Make).
• Experience in-house or at a performance marketing agency managing multiple lead-gen clients across verticals.
• Familiarity with analytics platforms such as GA4, Looker Studio, or comparable BI tools.

Core Values

• Embrace Change: Open to feedback, embracing change, and always asking "what's next?"
• Committed: You care deeply, have your teammates' backs, and show up to build something lasting.
• No-Ego Energy: Positive, professional, and solutions-oriented. Drama stays at the door.
• Ownership: You do what you say, follow through, and treat the business like it's yours.
• Fast & Hungry: You move with urgency, thrive under high expectations, and are motivated by growth and impact.

Benefits

• Medical, dental, and vision insurance.
• 401(k) with company match.
• HSA (Health Savings Account).
• Life insurance and disability coverage.
• Paid time off and parental leave.

Pay

Base Salary: $118,000 to $142,000 per year, commensurate with experience. Eligible for performance-based bonus. Our job postings reflect the compensation range for the specific market and location of each role. Ranges vary by geography based on local market rates and cost of labor.