Senior Media Buyer
DealerSmart · United States · 1 mo ago
RemoteRemoteMarketing$75k/yrFull-time
DealerSmart is a fast-growing digital marketing agency helping car dealerships dominate their local markets through multi-platform advertising across Facebook, Instagram, YouTube, TikTok, and Google. Tap "Apply" to watch a video to learn more about us and the role. Location: RemoteCompensation: Starting at $75,000 / Year Salary + Bonus Opportunities for US based employees, starting at $30,000 / Year Salary + Bonus Opportunities for International We’re on a mission to build the most effective advertising team in the auto industry and be recognized as the #1 marketing agency for car dealerships. We currently partner with 90+ dealerships nationwide and are on track to reach our goal of 100+ VIP clients very soon. To do this, we need world-class media buyers on our team. If you’re an experienced media buyer who’s passionate about your craft, knows how to scale campaigns, and cares about delivering exceptional results, this is for you. You’ll join a highly skilled team of A-players who value innovation, collaboration, and continuous growth. We push each other to reach new levels and celebrate wins together. We’ve built a culture where people love what they do and take pride in doing it well. We value teamwork, open communication, and a shared drive to grow. You’ll work side by side with our marketing consultants and assistants, combining strengths to deliver outstanding campaign performance. Your Mission:Maintain a cost per acquisition of less than $350 for at least 75% of your assigned clients that we have data onMaintain a cost per qualified lead under $45 for at least 75% of your assigned clientsRaise the floor of the entire pod by actively contributing to team knowledge, flagging process gaps, and setting the standard for what excellent media buying looks like at DealerSmart. Role Responsibilities:Build and manage ad campaigns for 20-33 car dealerships ($50 - $1,000 / day each) with a proven process to minimize time per client and a media buying assistant.Build & manage Facebook, YouTube, TikTok, and Google ad campaignsMonitor and tweak ad campaigns on a weekly basisContinually innovate new methods to improve client results and systemsRun split tests & test innovative ideas to consistently reduce our clients’ average cost per acquisitionBuild & manage lead connections/ automations through platforms like Zapier and LeadsbridgeFix technical errors as they arise within client ad campaigns and systemsCreate offers to attract and convert car buyers into qualified leadsOccasionally build/optimize landing pages to entice, qualify, and convert prospective customersOccasionally write new advertising angles and copy, video scripts for clients to use for content creation and text message / email automationsGenerate creatives to be used in our clients’ advertising (graphic designer help available if needed) Required Skills:Expert knowledge of Facebook and/or Google Advertising with a strong grasp of digital advertising strategy and a passion for growthProficiency with Google Analytics 4, Google Tag Manager, and Meta Events ManagerExceptional Copywriting abilities - you know how to craft messaging that grabs attention and convertsPositive, growth-oriented mindset - you hold yourself to elite standards and bring energy to the teamStrong attention to detail, time management and organization - striving for excellenceProven project management skills with an emphasis on quality control Self-starter mentality - you thrive working remotely, take initiative and meet deadlines without supervisionTeam Player - you communicate clearly and support your team to win togetherCoachable and driven - you’re eager for feedback, training and constant improvementProactive problem solver - you anticipate issues before they happen and take immediate actionData Driven - you diagnose problems and bring solutions based on data insights Required Experience:Must have previous experience as a Facebook/Google advertising media buyer and a portfolio of your work / results you can share. Experience specifically in the automotive industry is a bonus. Benefits:Work from home / anywhere in the worldFlexible ScheduleHealth Insurance (US employees)401k Match (US employees)Unlimited PTO Policy (just 1 week notice + approval)All expenses paid annual team tripAdvanced training opportunitiesKiller team of A-player that strives for excellence and supports one anotherTap "Apply" to watch a video to learn more about us and the role and apply!