Senior Media Buyer

About the role

The Penny Hoarder is seeking a performance-driven media buyer to own and scale a core revenue channel. This role is responsible for owning revenue and gross margin performance of paid media platforms, managing a multi-million-dollar budget, and driving continuous optimization across the full funnel, from ad creative to landing page experience to downstream monetization. We are looking for a candidate with vast paid media experience who has a proven track record of driving results and are motivated to expand into a full-funnel, performance-driven environment. This is a highly autonomous role with clear accountability for outcomes, requiring strong analytical thinking, speed in execution, and a bias toward action. We are open to remote candidates who are willing to work East Coast (EST) hours.

Responsibilities

• Own the paid media channels end-to-end, including strategy, execution, and performance outcomes across platforms
• Manage and optimize a multi-million-dollar budget to drive efficient, profitable customer acquisition.
• Analyze campaign performance daily, identify root causes of changes, and take decisive, data-informed actions to improve results.
• Evaluate performance across the full marketing funnel to identify and close gaps in user experience, conversion flow, and revenue opportunities.
• Translate data into clear insights, identify the key drivers of performance, and take ownership of acting on them.
• Develop and execute a robust testing roadmap, including A/B testing of ad creative, copy, and landing page experiences.
• Continuously launch and iterate on new campaigns, creatives, and tests to drive incremental performance gains and scale what works.
• Prioritize high-impact opportunities and focus efforts on initiatives that drive meaningful business outcomes.
• Collaborate cross-functionally with creative, editorial, and analytics teams to align media strategy with content and monetization goals.
• Monitor key performance indicators (CPL, ROAS, profit per session, lead quality, etc.) and deliver actionable reporting to stakeholders.
• Stay up to date on platform updates, industry trends, and competitive strategies to inform ongoing campaign improvements.

Requirements

• 5+ years of experience in performance marketing, with hands-on experience managing paid media campaigns.
• Proven track record scaling paid media campaigns profitably at meaningful spend levels (Meta, Google, Native, or similar)
• Strong analytical mindset with the ability to identify root causes of performance, separate signal from noise, and make confident, data-driven decisions.
• Proficiency in Excel, including working with large datasets and building reports.
• Deep understanding of affiliate marketing models, lead generation, and revenue-per-click or revenue-per-session monetization strategies.
• Demonstrated track record of proactively testing, iterating, and scaling campaigns—not just maintaining performance.
• Knowledge of performance metrics (e.g., CPC, conversion rate, revenue per session) and how to optimize toward them