Senior Media Buyer

TL;DR - We’ll know you’re the one if…You know how to scale paid media aggressively without losing efficiency. You understand how creative, offers, landing pages, and customer behavior work together—and you know how to turn those insights into better performance.You’re comfortable moving quickly, making decisions with imperfect information, and taking ownership of both campaign execution and the systems behind it.If we’re scaling spend profitably, improving acquisition efficiency, and learning faster because of the decisions you’re driving, you’re doing your job. About the JobWe’re looking for a Senior Media Buyer to help scale an early-stage, high-growth wellness brand.This role sits at the center of our paid acquisition engine, with a heavy emphasis on Meta. You’ll own day-to-day campaign execution and optimization while partnering closely with Growth and Creative leadership to shape testing priorities, allocate budgets, and identify opportunities for profitable scale.You’ll join at a stage where your work can meaningfully influence how the brand grows. We’re looking for someone who enjoys being deep in ad accounts, troubleshooting performance, and building repeatable systems as the business evolves.This role is ideal for someone who combines strong performance marketing instincts with operational discipline and wants hands-on ownership in a fast-moving consumer business. What You’ll Do:Own day-to-day management and optimization of Meta campaigns across acquisition, retargeting, scaling, and creative testingSupport paid media efforts across additional channels, including Google, podcast, and linear/TV, as the media mix expandsScale spend profitably against agreed MER, CAC, and contribution margin targetsAnalyze performance daily, identify the drivers behind changes, and make timely optimization decisionsBuild, launch, and iterate campaigns, audiences, offers, and creative tests at high velocityPartner closely with the Creative team to develop testing priorities, share actionable feedback, and turn winning concepts into scalable campaignsCollaborate with Growth leadership on forecasting, budget allocation, and channel planningMonitor acquisition and funnel performance, including CAC, CVR, AOV, MER, and contribution margin, while incorporating retention insights into acquisition decisionsIdentify opportunities to improve landing pages, offers, and the customer journeyBuild reporting, testing, and campaign management systems that help the team move fasterUse AI tools to improve analysis, workflows, creative iteration, and operational efficiencyStay current on platform changes, creative trends, and emerging DTC acquisition strategies ❤️ You’ll Love This Role If…You enjoy being deep in ad accounts and making optimization decisions dailyYou thrive in an early-stage environment where you can help build the systems and playbooksYou combine analytical thinking with strong creative instinctsYou want meaningful ownership over performance outcomes and budget decisionsYou enjoy collaborating with creatives and translating performance data into useful directionYou like testing quickly, learning from results, and finding new opportunities to scale 😡 You’ll Hate This Role If…You prefer slow-moving environments with multiple approval layersYou want a purely strategic role with limited hands-on executionYou struggle to make decisions with imperfect informationYou dislike accountability tied directly to business performanceYou need established playbooks for every situationYou’re uncomfortable with shifting priorities as a young brand grows Must-Have Requirements5+ years of experience managing paid social campaigns for DTC, eCommerce, or high-growth consumer brandsDeep expertise in Meta Ads Manager and performance-focused campaign scalingExperience with Triple Whale, Northbeam, Shopify, or similar DTC analytics toolsExperience managing significant monthly budgets and making disciplined scaling decisionsProven ability to grow spend profitably while maintaining efficiency targetsStrong understanding of MER, CAC, contribution margin, attribution, and DTC economicsStrong analytical and problem-solving skills with close attention to detailExperience collaborating with creative teams to improve testing and performanceStrong understanding of acquisition funnels, landing pages, offer strategy, and conversion optimizationAbility to manage multiple campaigns, priorities, and testing initiatives simultaneouslyComfort working autonomously in a fast-paced remote environmentFluency with AI tools and practical experience using them to improve workflows, analysis, and execution Nice to HaveExperience scaling an early-stage wellness, supplement, or consumer health brandFamiliarity with Google, podcast, or linear/TV media buyingFamiliarity with advertising policies and claims considerations for wellness products What You Can ExpectRemote Work Opportunity — Work remotely while collaborating closely with Growth and Creative teamsAutonomy & Ownership — Take meaningful responsibility for campaign performance, testing priorities, and media decisionsDirect Impact — Help shape the acquisition engine of a brand in its early stagesFast Feedback & Execution — Work with a team that values clear communication, quick decisions, and continuous learningRoom to Grow — Expand your impact as the brand, budgets, and team scale Why Join Us?This is an opportunity to help build a high-growth wellness brand at a formative stage.You’ll have hands-on ownership of paid acquisition, close collaboration with Growth and Creative leadership, and the opportunity to build systems that support the brand’s next phase of growth.If you enjoy the pace of an early-stage business and want to turn strong creative, disciplined testing, and smart media decisions into profitable scale, we’d love to hear from you.