Senior Media Buyer

About the role

We are seeking a high-performance Senior Media Buyer to spearhead growth for a portfolio of rapidly scaling insulation businesses.

This is not a "maintenance" role—it is a high-ownership position for a strategic thinker who excels at Meta ads and high-ticket lead generation.

You will be responsible for driving qualified applications and booked inspections for clients currently generating $400k-$3M in yearly revenue.

This is a client-facing role with a clear career trajectory into management as the agency grows.

Key Responsibilities

• Full ownership of Meta ad performance across roughly 10 active client accounts
• Build, test, and iterate on sophisticated lead gen funnels, VSLs, and booked-call systems
• Own the client relationship directly, leading weekly strategy calls and reporting on performance with clarity and confidence
• Monitor budgets, pacing, and delivery to ensure optimal funnel economics and ROIC
• Collaborate with the founder to develop high-converting ad creative, hooks, and messaging
• Systematize and document internal processes to facilitate the onboarding of junior support
• Proactively identify and resolve underperformance issues before they are flagged by leadership

Requirements

• Proven track record managing $30k-$100k+ in monthly Meta ad spend across multiple accounts
• Deep experience in the home services, home improvement, or contractor verticals
• Mastery of high-ticket, considered-purchase sales cycles and lead quality optimization
• Experienced in mentoring junior media buyers or reviewing account work
• Strong communication skills with the ability to lead client calls independently without hand-holding
• A structured testing methodology (no ad-hoc experimentation)
• Extreme ownership mentality: you are tenacious about getting results and proactive in your strategy

Nice-to-Haves

• Experience specifically within the insulation or HVAC niche
• Advanced knowledge of VSL funnel architecture and optimization
• Ability to turn complex data sets into simple, actionable narratives for clients
• Proficiency in staying ahead of Meta platform changes and implementing iOS-resilient tracking strategies