Senior Marketing Strategist

Position Summary

The Senior Marketing Strategist is a high-level individual contributor in marketing strategy, responsible for leading the development and execution of complex, high-impact campaign strategies across assigned Crystal Bridges and the Momentary portfolios (general awareness and membership).

Working under the direction of the Head of Marketing Strategy, this role serves as a senior strategic partner and subject matter expert, translating institutional priorities into actionable, insight-driven marketing plans that drive audience growth, engagement, and revenue.

This role provides technical leadership, execution, and strategic guidance to cross-functional partners, ensuring strategic rigor, consistency, and alignment across campaigns.

Principle Responsibilities

• Own the development and performance of marketing strategies across assigned portfolios (e.g., membership and general awareness).

• Lead end-to-end campaign strategy development, including:

  • Audience segmentation and development
  • Positioning and messaging frameworks
  • Channel strategy and media mix recommendations
  • Go-to-market planning and campaign phasing
  • Budget and invoice management

• Serve as the primary strategic lead for portfolio stakeholders, ensuring alignment between marketing efforts and institutional goals.

• Translate research, audience data, and market insights into clear strategic direction and actionable plans.

• Identify risks, trade-offs, and opportunities within campaign strategies and proactively adjust to optimize outcomes.

• Establish and uphold best practices for:

  • Campaign planning frameworks
  • Audience targeting and segmentation
  • Measurement and performance evaluation

• Contribute to the ongoing development of tools, templates, and processes that improve strategic output across the team.

• Partner closely with Creative, Content, PR, social media, and Direct Mail teams to ensure cohesive and integrated campaign execution.

• Act as a strategic translator, connecting high-level objectives to executional plans and deliverables.

• Collaborate with project management to ensure strategies are effectively operationalized.

• Define success metrics and measurement frameworks for assigned campaigns.

• Lead post-campaign analysis and synthesize insights into clear recommendations for future optimization.

• Use data to continuously refine audience strategies, channel mix, and messaging effectiveness.

• Collaborate with external partners including agencies, media vendors, and community organizations to support campaign execution.

• Provide strategic input into media planning and investments (in partnership with media specialists or agencies).

• Manage and optimize campaign-level budgets within assigned portfolios.

Qualifications And Skills

• Bachelor’s degree in marketing, communications, business, or related field

• Expertise in strategic marketing planning, campaign development, and audience engagement/segmentation

• Strong analytical and insight-driven decision-making skills

• Proven ability to lead complex, multi-channel campaigns from strategy through execution

• Advanced understanding of audience segmentation, positioning, and customer journey mapping

• Excellent communication and stakeholder management skills

• Ability to influence without authority and lead through expertise

• Strong collaboration skills across cross-functional teams

• Knowledge of arts, culture, or nonprofit marketing is a plus

Work Experience

• 5+ years of experience in marketing strategy, campaign planning, or audience development

• Demonstrated experience leading large-scale or high-complexity campaigns

• Experience working with paid media, external agencies and vendors, or integrated marketing environments strongly preferred