Senior Marketing Manager / Marketing Strategist

About the role

Evolve is seeking a Senior Marketing Manager / Marketing Strategist to join our growing team at Arrowhead Professional. This role is focused on driving marketing strategy across Arrowhead Professional businesses, with an initial emphasis on Evolve MGA, a cyber-specialist that distributes national insurance solutions through retail insurance brokers and agents.

Responsibilities

• Design, execute, and track email campaigns targeting broker and agency partners
• Develop content for product spotlights, renewal communications, and market updates
• Manage broker segmentation across individual sales rep and broad distribution list channels
• Build a feedback loop with sales and underwriting to refine messaging and measure engagement
• Produce and maintain a library of broker-facing assets: quarterly communications, collateral, partner presentations, claims and loss insights, and process guides
• Audit, clean, and maintain partner and contact records in our CRM, ensuring accuracy of agency/broker data, contact information, and segmentation tags
• Develop and document partner segmentation rules to ensure the right content reaches the right distribution partners
• Identify gaps in partner data and build processes to keep records current

Requirements

• 8+ years of experience in marketing, content, or communications
• Writing samples required
• Experience with marketing project management platforms, email marketing platforms, and CRM tools
• Canva and/or Adobe Creative Suite proficiency
• Strong command of Microsoft Office Suite
• Familiarity with LinkedIn content strategy and B2B social media management
• Background in commercial insurance, financial services, B2B professional services, or a similarly complex industry
• Experience building insurance broker or agent-facing sales enablement content

Qualifications

• Ability to read marketing performance data and draw actionable conclusions

Skills

• Writing samples required
• Experience with marketing project management platforms (i.e., Wrike)
• Email marketing platforms and CRM tools
• Canva and/or Adobe Creative Suite proficiency
• Strong command of Microsoft Office Suite
• Familiarity with LinkedIn content strategy and B2B social media management
• Background in commercial insurance, financial services, B2B professional services, or a similarly complex industry
• Experience building insurance broker or agent-facing sales enablement content

Benefits & Total Well-Being

Teammate Benefits & Total Well-Being includes: Health Benefits, Financial Benefits, Mental Health & Wellness, Paid Time Off, Holidays, and Preferred Partner Discounts. Recruitment Vendor Disclosure Statement: Brown & Brown does not accept unsolicited resumes from external recruiters, recruitment vendors, or employment agencies. Any unsolicited resumes submitted to Brown & Brown or its employees become the property of Brown & Brown, and no fees will be paid for such submissions. Recruitment Vendor Disclosure Statement: Brown & Brown does not accept unsolicited resumes from external recruiters, recruitment vendors, or employment agencies ("Recruiting Vendors"). Recruiting Vendors must have a valid written agreement and receive prior written authorization from an authorized Brown & Brown representative before submitting candidates for any publicly posted role. Any unsolicited resumes submitted to Brown & Brown or its employees become the property of Brown & Brown, and no fees will be paid for such submissions. Additional information regarding this policy can be found on our careers page. The Power To Be Yourself: As an Equal Opportunity Employer, we are committed to fostering an inclusive environment comprised of people from all backgrounds, with a variety of experiences and perspectives, guided by our Diversity, Inclusion & Belonging (DIB) motto, “The Power to Be Yourself.”