Senior Marketing Strategist

About the role

The Senior Marketing Strategist is responsible for leading the creation and execution of strategic marketing plans that support divisional business priorities and operational goals within WVU Medicine. This individual will focus on developing and managing marketing activities within a designated service line or business unit and must be able to work across multiple areas of marketing.

Responsibilities

• Develop and manage a rich content/editorial calendar which attracts a qualified audience.
• Support the creation of digital graphics and basic design and layout of materials.
• Develop, and implement, marketing automation and digital marketing campaigns.
• Measure and report performance of outreach campaigns against set goals (ROI and KPIs).
• Plan and execute SEO/SEM and display advertising campaigns.
• Develop content/campaigns across owned and earned social channels, including, but not limited to posts, tweets, status updates, photos and videos to drive consistent, relevant traffic and engagement.
• Develop and update company presentations utilizing PowerPoint (e.g. – new and existing templates).
• Provide support for industry related conferences, trade shows, and events.
• Establish and maintain relationships with Industry media contacts, organizations, and key influencers.
• Recommend marketing strategy adjustments to meet changing market and competitive conditions.
• Perform support duties including but not limited to: database management, reporting and analytics, monitoring industry trends and best practices, maintaining marketing materials, and tradeshow / event support.

Qualifications

• Education: Bachelor’s degree in marketing, communications, public relations, or related field.
• Experience: Seven (7) years of experience in marketing.
• PREFERRED QUALIFICATIONS: Master’s degree in marketing, communications, public relations, or related field; Ten years of experience in marketing, Healthcare marketing experience.