Senior Marketing Strategist

Position Title: Senior Marketing Strategist An established, full-service advertising and marketing agency in Irvine, CA, is seeking a Senior Marketing Strategist to lead brand development, integrated marketing strategies, and go-to-market initiatives for a diverse portfolio of B2B and B2C clients. This role will drive strategic planning, analyze market trends and consumer insights, develop compelling creative briefs, and present data-driven recommendations that solve complex business challenges. Working closely with creative, media, and account teams, this individual will shape high-impact campaigns, strengthen client relationships, and support new business opportunities. The ideal candidate has 10+ years of marketing or advertising strategy experience, a strong background in client-facing leadership, and a proven ability to translate research and analytics into actionable business strategies. This is an excellent opportunity for a confident, independent strategist who thrives in a collaborative agency environment and wants to take ownership of meaningful work with recognizable brands. Salary Range: $135,000 - $150,000 / annually, DOE Responsibilities Develop and execute comprehensive brand, product marketing, and go-to-market strategies for B2B and B2C clients across multiple industriesLead strategic planning initiatives, ensuring marketing campaigns align with client business objectives, audience insights, and measurable KPIsConduct market research, competitive analyses, customer behavior studies, and brand evaluations to identify opportunities for growthCreate compelling strategic and creative briefs that translate complex business challenges into clear, actionable marketing solutionsPresent research findings, strategic recommendations, and campaign concepts to clients and key stakeholders with confidence and clarityCollaborate with creative, media, production, and account teams to develop integrated campaigns across digital, social, direct mail, and traditional channelsEstablish performance measurement frameworks, analyze campaign results, and recommend strategic optimizations based on dataSupport new business development through strategic pitches, client presentations, and innovative marketing recommendationsBuild trusted client relationships, proactively identify emerging opportunities, and provide strategic guidance beyond traditional advertisingProvide strategic leadership and mentorship while managing multiple client initiatives, deadlines, and evolving priorities Requirements 10+ years of experience in marketing strategy, advertising strategy, or a closely related field, preferably within an agency environment5+ years of leadership experience with demonstrated success driving strategic initiatives and influencing business decisionsProven experience developing and executing integrated marketing strategies across multiple industries and client accountsStrong presentation and client-facing communication skills, with the ability to confidently deliver strategic recommendations and support business pitchesExpertise in market research, competitive analysis, audience segmentation, brand positioning, and performance measurementExperience with Google Analytics, marketing analytics platforms, KPI development, and data-driven reportingExcellent writing and copywriting skills, with the ability to develop persuasive strategic briefs and thought-leadership contentStrong understanding of digital marketing, social media, UX principles, emerging marketing technologies, and multichannel campaignsHighly organized, proactive, and independent, with the ability to manage competing priorities and take full ownership of projectsExperience in healthcare, higher education, or other regulated industries preferredExperience working with established or nationally recognized brands preferredAbility to work onsite in Irvine, CA, Monday through Friday, with approximately 10–20% domestic travel Benefits Medical, dental, and vision insurance401(k) retirement planPotential employer retirement and profit-sharing contributions of up to 5% of annual base salary, subject to plan guidelines and company performancePotential annual cash bonus of up to 3% of base salary, subject to company performance and applicable guidelinesAnnual performance reviews and opportunities for salary growthCollaborative, creative, and team-oriented work environmentOpportunity to lead high-impact strategies for established brands and work directly with clientsMeaningful autonomy, strategic ownership, and opportunities for professional development If you're an accomplished marketing strategist who knows how to turn business challenges into powerful strategies and measurable results, apply today and take the lead in shaping the next generation of impactful marketing campaigns!