Senior Marketing Specialist

Key Responsibilities

• Translate sales goals and business priorities into actionable marketing objectives, campaigns, and project plans.
• Develop, coordinate, and deliver clear, consistent communications for internal stakeholders, service teams, and enterprise customers.
• Create customized implementation and launch communications for OneSource site deployments.
• Plan and execute onsite customer meetings and events to increase OneSource adoption and strengthen customer relationships.
• Travel to customer locations to build relationships across multiple business units and stakeholder groups.
• Proactively identify customer and business partner needs, expectations, and requirements, and respond effectively to feedback.
• Recommend and implement communication improvements that enhance customer engagement and program effectiveness.
• Continuously identify opportunities to improve service delivery and customer experience.
• Manage projects from planning through execution, providing regular status updates and resolving issues to ensure on-time, on-budget delivery.
• Partner with customer site leaders to develop and execute targeted communications, promotions, and regional activities that support upselling and cross-selling opportunities.
• Collaborate with customer stakeholders to create and implement account retention marketing plans for strategic accounts.
• Coordinate logistics and execution for OneSource customer events and engagement programs.
• Independently manage multiple projects, prioritize competing deadlines, and execute a variety of marketing tactics.
• Apply creativity and innovation to achieve business objectives and improve campaign performance.
• Support lead-generation initiatives through digital marketing strategies and campaign execution.
• Adeptly adapt and localize global marketing campaigns to meet regional market needs.
• Assess sales enablement requirements and collaborate with marketing partners to develop supporting materials and tools.
• Maintain marketing budgets and measure effectiveness of assigned programs and initiatives.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field. Candidates with a scientific degree must demonstrate relevant communications or marketing experience.
• Minimum of 5 years of experience in marketing communications, campaign execution, or related marketing roles.
• Demonstrated experience managing multiple projects and stakeholders simultaneously.
• Strong written, verbal, and interpersonal communication skills.
• Ability to work independently while maintaining strong cross-functional partnerships.
• Willingness to travel to customer sites as needed.

Preferred Qualifications

• Experience in B2B marketing, customer engagement, account-based marketing, or customer retention programs.
• Proficiency with Microsoft Office Suite (PowerPoint, Word, Excel, Outlook) and Adobe Creative Suite.
• Experience with digital marketing and CRM platforms, including HubSpot and Salesforce, with knowledge of email marketing, lead generation, landing pages, forms, campaign tracking, Google Analytics, SEM, and PPC.
• Strong copywriting and content development skills.
• Experience developing and executing lead-generation campaigns.
• Knowledge of the scientific, laboratory, analytical technology, or related healthcare/life sciences markets preferred.
• Strong project management skills with the ability to adapt to changing business priorities while maintaining timelines and deliverables.
• Collaborative team player with a proven ability to work across functions and organizational boundaries.
• Ability to perform effectively in a fast-paced environment and balance multiple priorities.
• Positive, solutions-oriented mindset with a strong customer focus.

Pay

The annual compensation range for this full-time position is $85,000 to $100,000. The final base pay offered to the successful candidate will be determined by factors including internal equity, work location, as well as individual qualifications, such as job-related skills, experience, and relevant education or training.