Senior Marketing Specialist

About the role

The Senior Marketing Specialist supports and executes strategic marketing initiatives across digital, print, and event channels to drive engagement, lead generation, and brand awareness. This role is highly hands-on, requiring strong campaign execution skills, creativity, and the ability to analyze performance data to optimize marketing efforts. The Senior Marketing Specialist partners closely with cross-functional teams to ensure campaigns are aligned with business objectives and deliver measurable results.

Responsibilities

• Plan, execute, and optimize integrated marketing campaigns across email, social media, paid media, and other digital platforms.
• Collaborate with marketing managers and directors to develop strategies that drive audience growth and customer engagement.
• Create compelling marketing content and assets, including emails, landing pages, social posts, and promotional materials.
• Track campaign performance and analyze key metrics to provide insights and recommendations for optimization.
• Manage marketing calendars, timelines, and workflows to ensure timely and accurate delivery of initiatives.
• Support event marketing efforts, including registration campaigns, promotional materials, and on-site engagement.
• Partner with sales, product, and editorial teams to ensure cohesive messaging and alignment with business goals.
• Stay informed on industry trends and recommend new tools, tactics, and strategies to enhance marketing effectiveness.
• Mentor and provide guidance to junior marketing team members when needed.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4–6 years of marketing experience, preferably in a fast-paced media, publishing, or B2B environment.
• Strong understanding of digital marketing channels including email, social, SEO, and paid media.
• Excellent writing, editing, and communication skills with a keen eye for detail.
• Proficiency with marketing tools and platforms such as HubSpot, Salesforce, Google Analytics, or similar.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Exceptional organizational and project management skills.
• Able to manage multiple priorities and deadlines effectively.
• Collaborative team player with a proactive, solutions-oriented mindset.
• Proficiency in AI-powered tools and platforms (e.g., ChatGPT, Jasper, Midjourney, Copilot); ability to leverage AI to enhance content creation, campaign optimization, and workflow efficiency.

Qualifications

• Experience with AI-powered tools and platforms (e.g., ChatGPT, Jasper, Midjourney, Copilot).
• Ability to leverage AI to enhance content creation, campaign optimization, and workflow efficiency.

Skills

• AI-powered tools and platforms (e.g., ChatGPT, Jasper, Midjourney, Copilot).
• Content creation using AI tools.
• Campaign optimization using AI tools.
• Workflow efficiency using AI tools.

Benefits

• Competitive salary and comprehensive benefits package.
• Opportunity to work across a diverse portfolio of brands and audiences.
• Collaborative, innovative, and fast-paced work culture.
• Career development and advancement opportunities.

Pay

Compensation Range: $60,000 – $65,000 per year, depending on qualifications. Eligible for annual company bonus program or commission incentive based on role.

Schedule

Hybrid work schedule.