Senior Marketing Specialist

Mayo Clinic is top-ranked in more specialties than any other care provider according to U.S. News & World Report. As we work together to put the needs of the patient first, we are also dedicated to our employees, investing in competitive compensation and comprehensive benefit plans to take care of you and your family, now and in the future. With continuing education and advancement opportunities, you can build a long, successful career with Mayo Clinic.

Benefits

• Medical: Multiple plan options
• Dental: Delta Dental or reimbursement account for flexible coverage
• Vision: Affordable plan with national network
• Pre-Tax Savings: HSA and FSAs for eligible expenses
• Retirement: Competitive retirement package to secure your future

Responsibilities

• Partner with the Marketing Manager and/or Director to build marketing plans, taking an active leadership role across Mayo Clinic to understand business objectives and develop marketing strategies to support them.
• Strategically evaluate and execute marketing activities, including advertising, collateral development, digital marketing, content creation/assessment, and event management.
• Drive, implement, monitor, and measure results of marketing activities to advance Mayo Clinic’s mission, strategic plan, and business objectives.
• Provide expert strategic marketing consultation and guidance to various clients, leading through influence without direct reporting relationships.
• Manage complex, cross-functional projects through the entire project lifecycle—from concept to launch—achieving objectives and measuring results.
• Serve as a role model, representing Mayo Clinic internally and externally while proactively building positive relationships with colleagues, leaders, and experts.
• Evaluate, analyze, and develop marketing strategies based on target audiences, market research, and business plans, continually assessing consumer and business needs.
• Develop a deep understanding of target audience needs and advocate for products and services aligned with those needs.
• Convey confidence, clarity, and transparency in communications with stakeholders and leaders, representing marketing on key institutional committees.
• Proactively contribute to business planning, marketing planning, and strategy development.
• Lead teams, including contractors and third parties, to deliver flawless execution.
• May oversee, manage, and report on budgets.
• Support product marketing, partnership activation, strategic events, and demand generation initiatives by developing sales collateral, presentations, product messaging, proof points, web content, and other customer-facing materials.
• Write and coordinate updates to existing materials for product/test updates.
• Support product launches by writing sales collateral and web copy, and coordinating with designers to produce finished materials.
• Partner with sales, product, legal, and marketing teams to tailor product materials to customer needs, competitive positioning, and buyer priorities.
• Occasional travel and flexibility to work weekends and evenings as necessary.

Qualifications

• A bachelor’s degree in a related field (e.g., liberal arts, business, marketing, healthcare) plus 5 years of professional experience in marketing or a related field, or a master’s degree in a related field (MBA preferred) with 3 years of professional experience in marketing or a related field.
• Strong academic performance.
• Business acumen, including proven expertise in creating marketing strategies based on business objectives; experience with a major brand preferred.
• Strong leadership, problem-solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication, project management, presentation, and interpersonal skills.
• Proven execution ability, including digital marketing experience.
• Ability to work effectively in a consensus-style, collaborative environment that promotes teamwork.
• Comfortable in a fast-paced, changing environment with experience meeting deadlines on time and with quality output.
• High personal motivation, strong work ethic, flexibility, and creativity.
• Ability to inspire trust and confidence while maintaining professionalism and confidentiality.
• Ability to work independently and collaboratively to prioritize and drive multiple projects forward.
• Experience working with target audiences, market research, and competitive landscape evaluation.
• Experience with marketing automation and understanding data, surfacing trends, and working with digital and advertising channels.
• Positive influence on others.

Required Qualifications

• Strong writing, editing, and content creation skills.
• Strong attention to detail in writing and processes.
• Strong organizational skills with the ability to manage multiple priorities and deadlines.
• Workfront proficiency.
• Experience writing for healthcare B-to-B audiences (clinician, lab, research).
• Experience in campaign, event, and product marketing.
• Experience writing for varied formats: web, print collateral, presentations, email, and long-form healthcare education (e.g., e-books, white papers, lead magnets).

Pay

$97,448.00 - $136,448.00 / year

Schedule

• Full Time
• 80 hours per pay period
• Monday - Friday, 8 a.m. - 5 p.m.