Senior Marketing Specialist

Position Purpose

Reporting to the Regional Marketing Manager, the Senior Marketing Specialist serves as the primary marketing liaison for assigned service lines and clients. This role builds strong relationships, provides strategic day-to-day marketing support, and ensures marketing initiatives align with regional priorities, organizational goals and system strategies. The Senior Marketing Specialist collaborates with cross-functional teams to develop and execute marketing plans, manage projects, evaluate campaign performance, and deliver data-driven recommendations that support growth.

Responsibilities

• Serve as the primary day-to-day marketing contact for assigned service lines and operational and provider clients.
• Ensure marketing initiatives support organizational priorities and business objectives.
• Partner with the Regional Marketing Manager to develop and execute annual marketing plans for assigned service lines and market priorities.
• Support regional and system-wide campaigns by collaborating with clients to assess operational readiness, identify potential barriers and ensure successful implementation.
• Manage marketing projects from intake through completion by coordinating timelines, deliverables, approvals, and cross-functional resources to ensure quality and timely execution.
• Develop campaign briefs, messaging, and tactical recommendations that align with strategic goals and target audiences.
• Measure and analyze campaign performance through reports and dashboards, presenting insights and recommendations to service line leadership team.

Minimum Qualifications

• Bachelor's Degree in related field (required)
• 3+ years relevant work experience (required)
• Demonstrated ability to manage multiple projects simultaneously while balancing competing priorities in a fast-paced environment.

Position Highlights and Benefits

• Comprehensive benefit packages, including medical, dental, vision, mental health, paid time off, 403B, education assistance and voluntary benefits (pet insurance, accident insurance, hospital indemnity and others) available from the first day of employment.
• Work/Life balance with flexible schedules.
• Free onsite parking.

Our Mission and Core Values

Trinity Health is committed to finding common ground and embracing our differences to grow stronger together and deliver more compassionate, person-centered care. Our mission and core values drive each member of Trinity Health to support each other, communicate openly and respectfully while embracing a culture that nurtures a healing, safe environment for all.

Referral Rewards Program

We are proud to offer a Referral Rewards Program where current employees can earn rewards for referring qualified candidates to open positions at Trinity Health.