Senior Marketing Specialist

About the role

The Senior Marketing Specialist serves as a key creative and strategic advisor within the Property Marketing Center of Excellence (COE) in the Americas. This role provides advisory and strategic partnership to clients, exceptional project management and oversight, creative ideation, proactive marketing outreach, and responsive communication for significant property marketing projects. The Specialist acts as a trusted property marketing advisor for Brokerage Teams and Clients across multiple markets in the East Region, delivering best-in-class concepts and go-to-market strategies.

The role operates in a fast-paced environment, collaborating with Cushman & Wakefield real estate professionals, property owners, and the Property Marketing COE Team to develop and deliver industry-leading property marketing strategies and outcomes. As the point person for major property marketing assignments, the Senior Marketing Specialist leads projects, provides marketing expertise, and collaborates with internal and third-party teams—including copywriters, strategists, and graphic designers—to bring campaigns to life.

Responsibilities

• Serve as the day-to-day point of contact for Brokerage Teams on significant property marketing projects across multiple markets in the East Region.
• Lead calls and meetings with Brokerage Teams to gather critical details, craft comprehensive marketing plans, and deliver industry-best creative campaigns; assemble required assets and ensure teams are prepared to launch properties to market.
• Collaborate with internal teams (Copy Writers, Marketing Specialists, Coordinators, Design Managers, and Graphic Designers) and recommend third-party integration when appropriate.
• Partner with Brokerage Teams and the COE Property Marketing Team to develop project and brand strategies incorporating creative marketing ideas; engage copywriters, strategists, and designers to execute approved messaging and design.
• Establish and communicate project schedules, assign tasks to team members, and manage workflows to ensure efficient and consistent production.
• Provide project updates to Brokerage Teams through status calls or other channels.
• Interface with external clients for planning, marketing, or project status meetings as needed.
• Escalate challenges to the COE Team Lead and ensure feedback and edits are incorporated into drafts, making ad hoc revisions to marketing collateral.
• Ensure on-time delivery of all project assets and maintain project databases, tracking tools, and management systems.
• Provide campaign reporting metrics to Brokerage Teams and Clients; recommend strategic improvements or alternative channels/tactics to enhance performance.

Qualifications

• Bachelor’s degree.
• 5-7+ years of marketing experience; real estate, architecture, or commercial construction experience preferred.
• Proficiency with Adobe Creative Suite is required.
• Familiarity with a project management tool is preferred.
• Ability to independently achieve successful outcomes with minimal supervision.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Excellent written, oral communication, and problem-solving skills.
• Proven ability to work across diverse audiences, personalities, and experience levels.
• Strong relationship management skills and ability to partner with internal and external stakeholders.
• Self-motivated but works well in a group environment.

Benefits

Cushman & Wakefield provides eligible employees with an opportunity to enroll in a variety of benefit programs, including:

• Health, vision, and dental insurance.
• Flexible spending accounts and health savings accounts.
• Retirement savings plans.
• Life and disability insurance programs.
• Paid and unpaid time away from work.

Pay

The compensation range for this position is $83,725.00 - $98,500.00, depending on factors such as geographic location, date of hire, total hours worked, job type, business line, and applicability of collective bargaining agreements. The company will not pay less than minimum wage for this role.