Senior Marketing Operations Specialist
Pipeline Generation, Funnel Operations & Data
You’ll run the Marketo and Salesforce infrastructure that powers our go-to-market motion, leveraging ABM strategies, intent data, and AI-powered automation to turn marketing programs into measurable pipeline.
Own the pipeline generation target in partnership with demand gen, SDRs, and sales, building the operational infrastructure around intent signals and ABM motions to hit monthly, quarterly and annual goals.
Model and continuously analyze the full-funnel customer journey from awareness to closed-won; define conversion benchmarks, identify gaps, and deliver data-driven recommendations to improve performance across the GTM motion.
Ensure marketing data quality (deduplication, normalization, enrichment, decay management), ensure intent and engagement signals flow cleanly into account scoring models, and partner with the data team to build ongoing pipeline and funnel reporting that surfaces actionable insights.
Campaign & SDR Operations
Own the technical implementation of demand gen and ABM campaigns from brief to launch, ensuring quality, speed, and SLAs.
Partner with the SDR team on account and lead routing, MQL-to-SAL handoffs, and follow-up SLAs, ensuring SDRs have intent context and engagement history needed to convert.
Build and maintain segmented account lists using firmographic, technographic, and intent signals to feed targeted outbound and ABM plays.
Maintain the campaign-to-opportunity attribution framework including campaign member statuses, UTM governance, and CRM campaign structure.
Marketing Automation & Marketo Administration
Own the Marketo instance end-to-end: programs, templates, smart campaigns, tokens, governance, and hygiene.
Implement lifecycle nurture and ABM programs ensuring proper technical setup and data capture, and explore AI-powered automation to scale personalized outreach beyond manual campaign builds.
Manage the Marketo-Salesforce sync and integrations across Leandata, Common Room, intent data providers, enrichment tools, and ABM platforms.