Senior Specialist, Marketing Operations

About the role

The Senior Specialist, Marketing Operations is a highly analytical, execution-focused role responsible for marketing operations, data quality, project delivery, and CRM campaign coordination. This role supports complex cross-functional initiatives, ensures data integrity, and keeps marketing work moving forward through strong project management, tooling expertise, and reporting.

Responsibilities

• Support the development of RFPs by gathering requirements, coordinating inputs, managing timelines, and supporting vendor evaluation and selection processes.
• Act as an escalation point for reservation-holder asset issues, investigating data, content, or system root causes and coordinating resolution across teams.
• Own marketing and CRM reporting by building, maintaining, and validating dashboards and recurring reports in Sigma to ensure leadership and teams are working from accurate data.
• Maintain high standards for marketing and CRM data hygiene, including audits, cleanup, documentation, and ongoing quality checks.
• Manage Jira as the primary project and workflow tool for marketing operations, creating projects, managing tickets, tracking dependencies, and keeping work moving forward.
• Cook CRM campaign projects from intake through launch, organizing requirements, timelines, and handoffs while channel teams execute within the platform.
• Gather and organize inputs, assets, and approvals needed to support CRM initiatives, ensuring work is launch-ready and properly documented.
• Partner with UX teams on CRM and lifecycle initiatives tied to research, testing, and learning objectives.
• Partner with Talent Community teams to support employee engagement and internal CRM-driven communications.
• Partner with Community Affairs teams on CRM and marketing initiatives tied to local events and regional activities.
• Track marketing spend and campaign performance, ensuring visibility into pacing, outcomes, and operational efficiency.
• Translate data into clear summaries and insights that help stakeholders understand performance, risks, and next steps.
• Apply AI tools thoughtfully to speed up analysis, reporting, project intake, and documentation—while validating outputs for accuracy and quality.
• Keep projects organized, well-documented, and delivered on time across multiple concurrent initiatives.

Requirements

This role may be based out of the Scout Motors corporate headquarters in Charlotte, NC. This role requires 4-5 days per week in the office, with regular in-person meetings and events.

Qualifications

• Bachelor's degree in Marketing, Business Administration preferred, or a related field, or equivalent work experience.
• 8+ years of hands-on marketing operations experience.
• Experience supporting RFP processes and vendor selection.
• Proven experience coordinating multi-stakeholder CRM initiatives.
• Experience handling escalated customer or reservation-holder issues related to marketing data or assets.
• Advanced Jira experience, used within the last 12–18 months, including project setup, workflows, and ticket management.
• Hands-on Salesforce CRM experience, supporting campaigns, coordination, and data quality (not read-only or reporting-only).
• Strong Sigma experience, including querying, validating data, and building recurring reports and dashboards.
• Demonstrated ownership of data hygiene and cleanup practices.
• Practical experience using AI tools for analysis, reporting, or insight generation.
• Experience applying AI to operational efficiency (documentation, workflows, project intake, reporting).
• Ability to critically review and validate AI-generated outputs.

Skills

• Highly organized, analytical, and detail-driven.
• Comfortable managing multiple concurrent initiatives.
• Experienced working as a senior individual contributor without direct reports.

Benefits

• Competitive insurance including:
• Medical, dental, vision and income protection plans
• 401(k) program with:
• An employer match and immediate vesting
• Generous Paid Time Off including:
• 20 days planned PTO, as accrued
• 40 hours of unplanned PTO and 14 company or floating holidays, annually
• Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders
• Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave

Pay

Initial base salary range = $110,000.00 - $135,000.00

Schedule

This role requires 4-5 days per week in the office, with regular in-person meetings and events.