Senior Marketing Operations Specialist

About the role

The Senior Marketing Operations Specialist will report to the Senior Analytics Manager. This is a high-visibility, high-impact individual contributor role. You won’t just be architecting the strategy. You’ll be rolling up your sleeves to build, execute, and own it end-to-end.

Responsibilities

• Sit at the intersection of marketing, engineering, and analytics - acting as a translator who turns complex marketing strategies into technical requirements, infrastructure, and scalable solutions.
• Serve as the primary owner of our enterprise ESP (Braze) - managing data inflows and outflows, CDP integrations, and unsubscribe governance to ensure a best-in-class orchestration.
• Function as our end-to-end Ad Operations team - setting up event passback to paid ad platforms, installing and configuring tracking pixels, and strategizing on how to optimize spend efficiency through our event implementation.
• Oversee the operational lifecycle of campaigns from inception to delivery - establishing UTM tracking guidelines, designing scalable data ingestion processes, and building ESP infrastructure that empowers rapid experimentation.
• Implement robust campaign monitoring, delivery alerting, and validation frameworks to ensure flawless technical setup and message execution.
• Champion data governance, documentation, and deliverability best practices across our martech stack, ensuring full compliance with CAN-SPAM and safeguarding IP and domain health.
• Drive innovation across our lifecycle messaging channels, building advanced personalization capabilities that allow us to engage customers in unique, timely, and meaningful ways.

Requirements

• You bring 5+ years of experience governing enterprise ESPs and CDPs (Braze experience is a major plus), managing data inflows and outflows, and maintaining data hygiene.
• You have 2+ years of hands-on experience owning Ad Operations execution, including setting up pixel configurations, server-side tracking, and targeting parameters across a variety of channels (Search, Social, Display, OTT, etc).
• You possess strong, fluent SQL skills and are comfortable querying, transforming, and modeling complex datasets to support targeting and custom audiences.
• You are a rare hybrid, equal parts marketer, engineer, and analyst, with an exceptional ability to translate marketing strategy into technical architecture and execution plans.
• You have strong working knowledge of email deliverability best practices, IP/domain health management, and regulatory frameworks such as CAN-SPAM.
• Even Better: Experience with Braze Liquid logic, Connected Content, and complex canvas/journey orchestration. Experience in highly regulated fields, such as financial services, that operate under limited targeting constraints. Familiarity working with modern data stack (e.g. Snowflake, dbt, Looker, Segment).

Qualifications

• You have a bachelor's degree in marketing, business, computer science, or a related field.
• You have a proven track record of delivering high-quality marketing operations projects.
• You have excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• You have a deep understanding of digital marketing trends and technologies.

Skills

• Strong project management and organizational skills.
• Experience with Braze, Adobe Campaign, or similar marketing automation tools.
• Proficiency in SQL and data analysis tools like Looker, Power BI, or Tableau.
• Knowledge of email marketing best practices and compliance regulations.
• Ability to manage multiple projects simultaneously and meet deadlines.

Benefits

Employees are also eligible for an annual performance-based bonus and equity. Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including:

• Health, Dental, & Vision benefits plus savings plans
• Mac computers + work-from-home stipend to set up your home office
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan (ESPP)
• RSA (Restricted Stock Units)
• 401(k) plan to help you save for retirement plus a company match
• Robust tuition reimbursement program
• $1,000 travel perk on each Earnie-versary to anywhere in the world
• Competitive days of annual PTO
• Competitive parental leave

Pay

A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary based on the roles location. The successful candidate’s starting pay will also be determined based on job-related qualifications, internal compensation, candidate location and budget. This range may be modified in the future.

Salary Range: $157,000 - $196,000 USD.