Senior Marketing Operations Specialist

About the role

Earnest empowers ambitious professionals to make confident financial decisions and build the life they envision. Earnies are committed to helping borrowers move forward with confidence by offering smarter borrowing options with a clearer path to taking control of their debt.

This is a high-visibility, high-impact individual contributor role reporting to the Senior Analytics Manager. You will sit at the intersection of marketing, engineering, and analytics—acting as a translator who turns complex marketing strategies into technical requirements, infrastructure, and scalable solutions.

Responsibilities

• Serve as the primary owner of our enterprise ESP (Braze)—managing data inflows and outflows, CDP integrations, and unsubscribe governance to ensure best-in-class orchestration.
• Function as our end-to-end Ad Operations team—setting up event passback to paid ad platforms, installing and configuring tracking pixels, and strategizing on optimizing spend efficiency through event implementation.
• Oversee the operational lifecycle of campaigns from inception to delivery—establishing UTM tracking guidelines, designing scalable data ingestion processes, and building ESP infrastructure that empowers rapid experimentation.
• Implement robust campaign monitoring, delivery alerting, and validation frameworks to ensure flawless technical setup and message execution.
• Champion data governance, documentation, and deliverability best practices across our martech stack, ensuring full compliance with CAN-SPAM and safeguarding IP and domain health.
• Drive innovation across lifecycle messaging channels, building advanced personalization capabilities to engage customers in unique, timely, and meaningful ways.

Requirements

• 5+ years of experience governing enterprise ESPs and CDPs (Braze experience is a major plus), managing data inflows and outflows, and maintaining data hygiene.
• 2+ years of hands-on experience owning Ad Operations execution, including setting up pixel configurations, server-side tracking, and targeting parameters across channels (Search, Social, Display, OTT, etc).
• Strong, fluent SQL skills—comfortable querying, transforming, and modeling complex datasets to support targeting and custom audiences.
• Hybrid expertise as a marketer, engineer, and analyst with the ability to translate marketing strategy into technical architecture and execution plans.
• Working knowledge of email deliverability best practices, IP/domain health management, and regulatory frameworks such as CAN-SPAM.

Nice-to-have

• Experience with Braze Liquid logic, Connected Content, and complex canvas/journey orchestration.
• Experience in highly regulated fields, such as financial services, operating under limited targeting constraints.
• Familiarity with the modern data stack (e.g., Snowflake, dbt, Looker, Segment).

Pay

Salary range: $157,000 – $196,000 USD. The successful candidate's starting pay will be determined based on job-related qualifications, internal compensation, candidate location, and budget. This range may be modified in the future.

Benefits

• Health, Dental, & Vision benefits plus savings plans
• Mac computers + work-from-home stipend to set up your home office
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan
• Restricted Stock Units (RSUs)
• 401(k) plan with company match
• Robust tuition reimbursement program
• $1,000 travel perk on each Earnie-versary to anywhere in the world
• Competitive days of annual PTO
• Competitive parental leave
• Annual performance-based bonus and equity

Company culture

• Every Second Counts: Speed is our competitive advantage. Our customers need better solutions, and the faster we execute, the greater our chance of success.
• Choose To Do Hard Things: We win by tackling the hard things that others avoid, fueled by grit and resilience.
• Pursue Excellence: Great companies, teams, and individuals never settle and are proud of the work they do. What's good enough today won't be good enough tomorrow. Excellence isn't a destination; it's a mindset of continuous improvement.
• Lead Together: Our success comes from how we work together. Leadership is not about titles—it is about action. We take ownership, drive results, and move forward as a team.
• Don't Take Yourself Too Seriously: We take our work seriously, not ourselves. The stakes are high, but a sense of humor keeps us grounded, creative, and resilient.