Senior Marketing Operations Specialist

About the role

If you love turning complex data into clear insights, have a sharp eye for data quality, and get excited about building reports that actually change how people make decisions, keep reading. As a Senior Marketing Operations Specialist at Ncontracts, you’ll be the go-to person for Salesforce reporting, dashboards, and data integrity across the marketing and revenue teams.

Responsibilities

• Build and maintain the Salesforce dashboards and reports the team relies on daily, covering pipeline health, funnel stage progression, lead source performance, and campaign attribution
• Own account-level dashboards that show how we’re engaging with target accounts, how deep our penetration is, and where ABM is influencing pipeline
• Produce and deliver recurring marketing performance reports that cover campaign attribution, lead source ROI, and how marketing touches are influencing deals across the funnel
• Work closely with campaign and ABM teams when new programs launch to make sure tracking and attribution are set up correctly in Salesforce from day one
• Pull ad hoc reports and data cuts when leadership or stakeholders need answers fast
• Spot gaps in what we’re measuring and take the initiative to build views that give the team better visibility into what marketing is contributing to pipeline
• Manage lead creation, validation, and status workflows in Salesforce so every lead is tracked accurately through its lifecycle
• Watch lead routing rules and assignment logic for problems and resolve issues when leads aren’t getting to the right people
• Check that leads are complete and meet qualification criteria before they move from marketing to sales
• When new lead sources or campaign types come online, make sure they’re set up correctly in Salesforce with proper tagging and attribution from the start
• Process execution and documentation
• Keep documentation current for reporting processes, data standards, and operational workflows so the team always has a reliable reference
• Own QA and testing for new Salesforce workflows, validation rules, and system updates before anything goes into production
• Own monitoring across the marketing tech stack integrations and stay on top of data flow issues before they affect reporting accuracy

Requirements

• 3 to 5 years in marketing operations, sales operations, revenue operations, or another role where you were deep in CRM data on a daily basis
• Solid understanding of B2B lead management, including lifecycle stages, lead routing, MQL/SQL definitions, and what a good marketing-to-sales handoff looks like
• Experience actually owning data quality, not just contributing to it. Deduplication, enrichment, audits, governance, the whole thing
• Comfort with campaign attribution models and a track record of connecting marketing activity to pipeline outcomes in Salesforce
• The kind of attention to detail that makes you genuinely uncomfortable when data is wrong or reports don’t add up
• Ability to juggle multiple projects and stakeholders without things falling through the cracks
• Proficiency in Excel or Google Sheets for data manipulation and analysis

Qualifications

• Real Salesforce proficiency, meaning you’ve built custom report types, cross-object reports, and dynamic dashboards and know your way around leads, contacts, accounts, and opportunities
• Experience with HubSpot, 6sense, Clay, or other marketing automation and ABM platforms
• Familiarity with multi-touch attribution models and revenue attribution tools
• Experience supporting or collaborating with ABM, demand generation, or field marketing teams

Skills

• Strong analytical and problem-solving skills
• Excellent communication and collaboration skills
• Attention to detail and ability to manage multiple tasks simultaneously
• Experience with Salesforce and related CRM systems
• Knowledge of B2B lead management and pipeline metrics
• Experience with data quality and pipeline hygiene practices
• Ability to work independently and as part of a team

Benefits

• All full-time team members receive a fun, fast-paced work environment
• A responsible PTO plan that meets or exceeds state and local medical and family leave laws
• 11 paid holidays
• Community and social events to keep you connected and engaged
• Mental Health Benefits
• Medical, Dental and Vision insurance
• Company-paid Group Life Insurance, Short- and Long-Term Disability
• Flexible Spending Account & Health Savings Account
• Aflac Benefits – Critical Illness, Cancer Protection, & Hospital Choice
• Pet Insurance
• 401(k) with company match with eligibility on Day 1 of employment
• 2 Paid Volunteer Time Off Days