Senior Marketing Operations Specialist

Job Summary

Drata's Marketing Operations team is the operational backbone that turns marketing activity into qualified, attributable pipeline — and increasingly, the team building the AI-powered systems that make that pipeline engine scale. We're looking for a Senior Marketing Operations Specialist who can move fluidly between hands-on campaign execution and building the automations, integrations, and AI-driven workflows that remove manual work from the funnel.

What You'll Do

• Drive the execution and optimization of multi-channel marketing campaigns, ensuring alignment with campaign goals, audience strategy, and GTM priorities.
• Identify opportunities to apply AI/LLM-based tools to marketing operations workflows (e.g., data enrichment, lead scoring inputs, campaign QA, documentation generation) and prototype solutions independently.
• Build predictive lead scoring models, next-best-action or next-best-offer engines, automated content or subject line personalization using generative AI or prioritization algorithms.
• Document what's automated, what remains human-in-the-loop, and why — keeping the team's automation framework current as new tools come online.
• Own data hygiene standards for lead source, UTM tagging, and campaign metadata to support accurate attribution and pROI reporting.
• Ensure workflows comply with GDPR/CCPA and internal data governance standards.
• Support UTM standardization and analytics QA to keep attribution reporting audit-ready.
• Collaborate with Marketing Analytics on reporting needs, campaign performance tracking, and attribution readiness.
• Partner with Platform Ops on tool integrations and funnel-wide personalization efforts.
• Build and maintain playbooks, SOPs, and process documentation to drive repeatability and reduce single-person dependency on critical workflows.

What You'll Bring

• 4+ years in marketing operations, campaign operations, or a similar revenue operations role, ideally in B2B SaaS.
• Hands-on expertise with HubSpot and Salesforce, including campaign structures, list management, and lead lifecycle configuration.
• Experience with Clay, Asana-based workflow automation, or agentic/AI tooling in a marketing ops context.
• Experience with lead routing tools (LeanData, Qualified, or similar).
• Demonstrated experience building automations or integrations — whether through native tool workflows, scripting, no-code/low-code platforms, or AI-assisted tooling.
• Strong data hygiene instincts: comfort auditing, cleaning, and standardizing large datasets (UTM logic, lead source mapping, dedupe).
• Working knowledge of GDPR/CCPA and email deliverability best practices.
• Excellent cross-functional communication — able to translate technical/operational constraints for non-technical stakeholders.
• Comfort operating with ambiguity and taking ownership of ill-defined or newly-inherited processes.

Why Join The Drata Team?

• The best way to understand the Driver’s Mindset is to see it in action.
• We’re an award-winning, mission-driven team of 600+ people worldwide, united by a culture that values trust, speed, and continuous growth.
• See the Speed: Watch our CEO, Adam Markowitz, discuss the hyper-growth journey, from $0 to $100M ARR in just four years.
• Hear the Voice of the Team: Explore our "Life at Drata" page for employee testimonials on our collaborative and the growth opportunities available.
• Experience the Impact: See why we are consistently recognized on Fortune's Best Workplaces lists.
• Connect with Us on Socials: LinkedIn - follow us for company updates, employee stories, and career news.

Shared Success

• We provide stock equity to ensure that as the company grows, you share directly in that success.
• We offer a comprehensive suite of financial benefits, including a 401(k) plan, company-paid life and disability insurance, tax-advantaged spending accounts, and a range of discounted voluntary offerings to help you customize and strengthen your overall financial position.
• We provide generous annual stipends for both professional and personal development, empowering you to invest in your continued growth. You’ll also have access to a wide range of internal learning opportunities, ensuring you can build new skills, deepen your expertise, and advance your career with confidence.

Time Off & Flexibility

• We believe that to do your best work, you should get the time you need for rest, rejuvenation and recovery.
• We offer a flexible vacation policy, paid holidays, and other perks to recharge.

Compensation

A variety of factors are considered when determining someone’s leveling and compensation–including a candidate’s professional background and experience. These ranges may be modified in the future and final offer amounts may vary from the amounts listed above.