Senior Marketing Operations Specialist

About the role

The organization operates in the software marketplace industry, addressing the challenge of providing reliable and comprehensive software insights to buyers. By consolidating data and reviews from multiple platforms, it enables businesses to make informed software purchasing decisions. The organization serves a large audience with millions of verified reviews and hundreds of millions of annual visitors, positioning itself as a central trusted source in the evolving B2B software industry.

The Senior Marketing Operations Specialist role is focused on supporting marketing analytics and managing lead routing and scoring systems. The position is responsible for building and maintaining reporting on funnel performance and campaign effectiveness, as well as owning the lead routing and scoring logic. This role contributes by enhancing data-driven decision-making and optimizing the lead management process to improve marketing and sales alignment.

Responsibilities

• Build and maintain operational reports on funnel performance, lifecycle stage conversion, routing efficiency, and campaign engagement
• Collaborate with BI and Data teams on dashboard development and analytics
• Validate reporting outputs and resolve data discrepancies across Salesforce, Marketo, and related systems
• Analyze data to identify trends and optimization opportunities and report findings
• Manage lead and contact scoring models based on buying intent and engagement signals
• Maintain lead routing logic and lead/account matching processes
• Improve speed-to-lead and inbound lead qualification frameworks
• Perform daily quality assurance on lead routing workflows and reports
• Troubleshoot lead routing and scoring issues and escalate systemic problems
• Manage the marketing-to-sales handoff process, including alerts and follow-up flows
• Utilize AI tools to enhance QA and reporting tasks

Requirements

• Minimum 3 years experience in marketing operations, marketing analytics, or related roles, preferably in B2B SaaS or technology
• Hands-on experience with marketing analytics and reporting tools
• Deep understanding of core marketing KPIs
• Working knowledge of Salesforce and Marketo or similar platforms
• Experience or strong aptitude in lead routing and scoring logic
• Ability to work with data at the record level, including profiling and reconciliation
• Strong attention to detail and quality assurance mindset
• Interest or experience using AI tools for analysis or QA
• Effective communication and organizational skills, including presenting to senior leadership