Senior Marketing Manager - Patient Support Systems

About the role

This is where your work makes a difference. At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond. Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results. Here, you will find more than just a job—you will find purpose and pride.

Responsibilities

• Develop and implement annual marketing plans using market insights, competitive intelligence, and pricing strategies.
• Capture and share market insights (trends, competition, KOLs) and collaborate with global teams to advise product development and differentiation.
• Partner closely with Sales to implement strategies, support deals, and achieve/exceed sales and market share goals.
• Provide marketing, sales, and technical support at events, customer sites, and workshops to drive revenue.
• Deliver effective marketing and sales tools aligned to customer needs and stakeholder value propositions.
• Coordinate product launch strategies, including objectives, tactics, KPIs, and training for the US market.
• Define and implement go-to-market strategies with cross-functional teams, including positioning and target customers.

Requirements

• Bachelor’s degree in marketing, Business, or equivalent; advanced degree preferred
• 8+ years professional experience in Product Management or Marketing, preferably medical device or capital equipment (such as a Med-Surg, ICU, Specialty bed)
• Showed strength to clearly and concisely communicate, both written and verbally, to all internal and client stakeholders at all levels.
• Consistent track record of delivering engaging, informative, well-organized presentations.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook) and Salesforce, with a proven understanding of various ERP systems.
• Demonstrated ability to interpret, analyze, and apply technical information including but not limited to technical manuals, technical bulletins, and schematics
• Expertise in marketing and branding concepts, with an advanced understanding of the product development and commercialization process that incorporates customer requirements.
• Demonstrated ability to adapt quickly to shifting priorities and thrive in a fast-paced environment
• Strong AI, analytical, creative, and problem-solving skills

Qualifications

• Travel up to 30%

Skills

• Marketing and branding concepts
• Product development and commercialization process
• Customer requirements
• Technical information interpretation and analysis
• Effective communication (written and verbal)
• Microsoft Office Suite proficiency
• Advanced understanding of clinical workflows and sales process
• Ability to adapt to changing priorities
• Problem-solving skills

Benefits

Baxter offers comprehensive compensation and benefits packages for eligible roles. Our health and well-being benefits include medical and dental coverage that start on day one, as well as insurance coverage for basic life, accident, short-term and long-term disability, and business travel accident insurance. Financial and retirement benefits include the Employee Stock Purchase Plan (ESPP), with the ability to purchase company stock at a discount, and the 401(k) Retirement Savings Plan (RSP), with options for employee contributions and company matching. We also offer Flexible Spending Accounts, educational assistance programs, and time-off benefits such as paid holidays, paid time off ranging from 20 to 35 days based on length of service, family and medical leaves of absence, and paid parental leave. Additional benefits include commuting benefits, the Employee Discount Program, the Employee Assistance Program (EAP), and childcare benefits.

Pay

The estimated base salary for this position is $144,000 to $198,000 annually.

Schedule

Flexible schedule is offered.