Senior Product Manager, Patient Marketing
Main Responsibilities
- Drive development and execution of omnichannel patient campaigns, including digital, social, CRM.
- Develop patient education materials, including decks and leave-behinds.
- Play a key role in launch planning and execution, ensuring strong patient marketing readiness.
- Identify and execute on new opportunities to expand reach and impact.
- Senior level interactions are frequent, as well as making key decisions.
- Decision making responsibility related to the area of focus/expertise.
- Understand patient unmet needs regarding engagement and deep understanding of CareConnect PSS.
- Collaborate cross-functionally to align objectives to brand strategy.
- Continuously optimize and identify new ways to improve customer engagement and education of disease and product.
- Establish clear objectives and metrics to measure total customer value and partner with analytics teams to track KPIs, performance analytics, and ROI by channel.
- Drive development of supporting materials to accompany patient education programs.
About You
- 5+ years of key relevant experience.
- Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
- Experience working in large scale and complex multidisciplinary teams, and proven ability of influencing without authority.
- Digital-forward mindset.
- Bachelors degree required.
- Able to travel 25% within the US.
About Sanofi
Sanofi Rare Diseases are on a mission to modernize a successful 30+ year rare disease business model so that we are positioned to deliver new therapies over the next 5 years and maintain our leadership position in the pharma environment. Success of this mission will mean modernizing so we can make faster decisions closer to the customers we serve. The SPM Patient Marketing will play a critical role in maintaining Sanofis leadership in and commitment to Rare Disease, driving Sanofi towards our mission of delivering a personalized, optimized patient experience and improving patient outcomes.
We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world. Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you'll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.
Main Responsibilities
- Drive development and execution of omnichannel patient campaigns, including digital, social, CRM.
- Develop patient education materials, including decks and leave-behinds.
- Play a key role in launch planning and execution, ensuring strong patient marketing readiness.
- Identify and execute on new opportunities to expand reach and impact.
- Senior level interactions are frequent, as well as making key decisions.
- Decision making responsibility related to the area of focus/expertise.
- Understand patient unmet needs regarding engagement and deep understanding of CareConnect PSS.
- Collaborate cross-functionally to align objectives to brand strategy.
- Continuously optimize and identify new ways to improve customer engagement and education of disease and product.
- Establish clear objectives and metrics to measure total customer value and partner with analytics teams to track KPIs, performance analytics, and ROI by channel.
- Drive development of supporting materials to accompany patient education programs.
About You
- 5+ years of key relevant experience.
- Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.
- Experience working in large scale and complex multidisciplinary teams, and proven ability of influencing without authority.
- Digital-forward mindset.
- Bachelors degree required.
- Able to travel 25% within the US.
Benefits
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law. #GD-SG #vhd
Pay
All compensation will be determined commensurate with demonstrated experience.
Schedule
Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.