Senior Product Manager, Patient Marketing

Responsibilities

• Execute patient marketing and engagement plans for people with PBH and their support network, ensuring alignment with broader brand, market development, and commercial objectives.
• Participate in the day-to-day planning, development, review and implementation of patient-facing initiatives, educational resources, and engagement programs in partnership with internal stakeholders and agency partners.
• Translate strategic priorities into detailed project plans, timelines, deliverables, and executional success metrics.
• Cook up the development and deployment of patient-facing content across digital, print, social, email, and event-based channels.
• Support the identification and engagement of PBH community members to help elevate authentic patient stories and perspectives.
• Manage progress and execution of project timelines, deliverables, contracts, purchase orders, invoices, and status communications.
• Identify opportunities to improve patient experiences through iterative enhancements informed by patient feedback, market research, and data analytics.
• Partner closely with Medical Affairs, Advocacy, Market Access, Commercial Operations, Corporate Communications, Regulatory, Legal, Compliance, and other teams to ensure coordinated and compliant execution of initiatives.
• Contribute to launch readiness efforts by executing patient activation, education, and support initiatives that enhance awareness and engagement.
• Provide support on adjacent HCP and omni-channel marketing efforts, as needed.

Required Qualifications

• Bachelor’s degree required.
• 5+ years of pharma or biotech experience, with at least 2 years focused on patient marketing.
• Ability to work collaboratively with cross-functional stakeholders such as Medical Affairs, Advocacy, Market Access, Patient Services, Commercial Operations, Corporate Communications, etc.
• Demonstrated success managing complex, cross-functional marketing programs in a fast-paced environment.
• Strong project management, organizational, and execution skills with exceptional attention to detail.
• Thorough understanding of pharmaceutical promotional regulations and experience navigating Medical, Legal, and Regulatory (MLR) review processes.
• Strong communication, collaboration, and relationship-building skills, with the ability to be warm, compassionate, and thoughtful with members of the PBH community.

Preferred Requirements

• Experience in rare disease, endocrinology, pre-launch or product launch environments.
• Expertise in developing successful patient engagement programs including ambassador programs and community-building initiatives.
• Familiarity with Veeva Vault.