Senior Product (Marketing) Manager, Patient Marketing Lead

About the role

This is a role for someone who enjoys both big-picture thinking and hands-on execution, thrives in a fast-moving environment, and wants their work to contribute to something bigger than the brand itself. It involves shaping patient marketing programs that make a real difference in people’s lives.

Responsibilities

• Lead large, complex, and cross-functional marketing initiatives and tactics for assigned projects targeting patients and caregivers.
• Lead complex, multi-faceted tactics through conception, development, review, production, and dissemination.
• Own relationships with agency and internal partners ensuring strategic alignment in delivering assigned patient tactics.
• Inform the development of annual patient marketing plans (brand strategy, positioning, messaging, tactics) under direction of brand lead to help establish the brand’s patient strategy, messaging, and positioning.
• Inform the development and maintenance of annual patient budget/scope of work (SOW) by vendor, as well as developing and overseeing needs assessment forms (NAF), contracts, and individual project budgets and timelines.
• Assist with identifying strategic objectives for market research, target audience, and key learnings needed; assist with developing screeners, discussion guides, and stimuli for quant, qual, and advisory board initiatives to surface actionable patient insights.
• Manage promotional review board (PRB) discussions for patient-facing assets, negotiate solutions, and address the impact of strategy and key messaging based on PRB suggested changes.
• Develop foundational core patient launch assets (patient brochures, caregiver resources, digital content, etc.) and partner with sales training as the patient or disease state expert to ensure optimal rollout and execution of all patient-facing and field-based initiatives.
• Partner with marketing team members responsible for digital patient tactics (UT digital transformation team)—including social, web, paid media, and CRM—to ensure strategic alignment and execution across all channels.
• Absorb the determination and tracking of key performance indicators (KPI) for owned patient tactics and initiatives.
• Establish relationships with key HCPs within our target audiences to maintain understanding of issues and opportunities impacting assigned brand(s) and inform patient strategies and tactics.
• Partner with key UT stakeholders to ensure understanding and alignment throughout the patient journey (UT Cares, market access, patient advocacy, etc.).
• Demonstrate expertise and continuous learning in disease state, product portfolio, competitors, and payer landscape via clinical study publications, posters, KOL visits, and patient events.
• Communicate effectively with all stakeholders to ensure consistent alignment on all projects.

Qualifications

• 8+ years of experience in pharmaceutical, biotech, or medical device marketing with a Bachelor's Degree or 6+ years of experience in pharmaceutical, biotech, or medical device marketing with a Master's Degree or 3+ years of experience in pharmaceutical, biotech, or medical device marketing with a PharmD Degree.
• 6+ years of experience in patient marketing and/or HCP marketing.
• Experience with digital tactics such as social, web, and paid media.
• Experience with CRM development, execution and measurement.
• Excelling in a fast-paced environment and possessing strong organizational skills and ability to multi-task.
• Self-motivated, willing to work independently, and prioritize tasks.
• Develops collaborative relationships with internal and external partners.
• Wants to lead and deliver initiatives.
• Proficiency with Microsoft Office Suite (Excel, Outlook, Powerpoint, Teams, Word).

Benefits

United Therapeutics offers a comprehensive benefits suite of programs, including medical / dental / vision / prescription coverage, employee wellness resources, savings plans (401k and ESPP), paid time off & paid parental leave benefits, disability benefits, and more. For additional information on Company benefits, please visit here.

Pay

The salary range for this position is $120,000 - $150,000 annually.

Schedule

This role is currently a hybrid role requiring at least three days per week in the office. In-office requirements could increase based on business needs.