Senior Marketing Manager - Onsite
About the role
The Senior Marketing Manager is responsible for developing and executing a comprehensive B2B industrial marketing strategy that highlights Delta ModTech’s engineering excellence, problem-solving capabilities, and advanced product portfolio. This role is a senior individual-contributor and people-management position.
Key Responsibilities
Develop and execute a multi-year marketing strategy aligned with Delta ModTech’s growth objectives across medical devices, battery manufacturing, and advanced packaging.
Conduct market segmentation, competitive analysis, and customer research to identify priority verticals and create targeted go-to-market plans.
Own digital marketing strategy, including website performance, SEO/SEM, email campaigns, marketing automation, and analytics.
Build and manage multi-channel campaigns that support long, complex sales cycles and multiple buying personas.
Collaborate with Sales on account-based marketing approaches for strategic accounts.
Partner closely with Sales to align messaging, lead qualification criteria, and funnel expectations.
Develop high-quality sales enablement tools such as product collateral, presentations, ROI tools, and competitive positioning resources.
Support shared accountability for pipeline growth through clear metrics and reporting.
Collaborate with Service and R&D to gather customer feedback, market trends, and competitive intelligence.
Build and maintain customer reference and advocacy programs to support credibility in long sales cycles.
Support post-acquisition marketing integration, branding, and communications as needed.
Lead and develop a growing marketing team and/or agency partners across content, digital, and product marketing.
Establish scalable marketing processes, systems, and tools, including CRM and marketing automation platforms.
Define KPIs and reporting frameworks to demonstrate marketing’s impact on growth and revenue.
Partner with Engineering, Manufacturing, and Project teams to remove barriers that slow down productivity and create healthy tension.
Model, steward, make decisions upon, and expect to be held accountable to Delta ModTech’s values which include: BELIEVE IN PEOPLE, FEARLESS INNOVATION, INTEGRITY, PASSIONATE & TENACIOUS SERVANT LEADERSHIP.
Qualifications & Experience
10–15+ years of progressive B2B marketing experience, preferably in industrial automation, capital equipment, advanced manufacturing, or technically complex environments.
Proven experience building or scaling a marketing function within a mid-size organization.
Strong background in long-cycle, multi-stakeholder B2B demand generation and product marketing.
Demonstrated ability to translate complex technical solutions into clear market messaging.
Experience managing agencies, vendors, and external partners.
Strong analytical skills with experience using marketing KPIs, dashboards, and ROI measurement.
Collaborative leadership style aligned with a values-driven, family-owned company culture.
Location & Compensation
This role is based at our Ramsey, Minnesota headquarters, with periodic travel to customers, industry events, and European operations. Delta ModTech offers a competitive compensation package aligned with senior marketing leadership roles in industrial manufacturing, including performance-based incentives tied to marketing and company growth. Salary Range $130,000 - $160,000 per year (DOE - Depending on Experience)
Benefits Offered
Medical, Dental, and Vision Insurance
Short-Term & Long-Term Disability
Flexible Spending Account (FSA)
Life Insurance ($50,000 company-paid policy)
Health Savings Account (HSA) with up to $500 annual match (for eligible plans)
401(k) with company match
Paid Time Off (PTO)
Discretionary Bonus