Digital Marketing Manager ONSITE

About the role

This role casts a wide net while ABM spearfishes. ABM goes deep on named accounts with precision and personalization. You make sure ReturnPro is visible, findable, and compelling to the entire market those accounts exist in, and that ReCommerce buyers are acquired and kept. Different motion, shared outcome.

Responsibilities

• Own paid search strategy and execution across ReturnPro, Direct Liquidation, and GoWholesale, Google Ads, Bing, Shopping, and whatever search platform comes next.
• Find and capture high-intent demand across enterprise retail and B2B wholesale audiences.
• Run campaigns hands-on, and manage outside partners where they genuinely add leverage.
• Push acquisition efficiency, conversion rate, and ROAS continuously.
• Own organic and paid social for Direct Liquidation and GoWholesale.
• ReCommerce Acquisition and Lifecycle: Own the entire buyer lifecycle, not just the first click. Paid and organic programs that bring B2B wholesale buyers into the funnel, plus lifecycle email that keeps them buying and growing.
• AI Marketing Initiatives: Lead AI adoption across the entire growth function, not as a side project, but as how the work gets done. Identify, test, and deploy tools that sharpen campaign efficiency, content performance, search visibility, targeting, and reporting speed.
• SEO, AEO, and GEO Strategy: Own organic search across every brand, not just traditional search, but the AI-powered discovery layer where buyers increasingly start: ChatGPT, Perplexity, Google AI Overviews. Run keyword research, competitive analysis, technical optimization. Partner with Product Marketing and ABM to build search-informed content that reaches buyers at the exact moment of intent.
• Website Strategy and Conversion Optimization: Own website strategy and performance across every company property. Drive improvements to user experience, lead generation, and revenue. Lead conversion rate optimization through landing page testing, journey analysis, A/B experimentation. Partner with the website manager and designer to prioritize what actually moves the needle.
• Cross-Functional Collaboration: Translate Product Marketing’s positioning and GTM priorities into digital programs that actually reflect the ReturnPro narrative. Align with ABM on target accounts and amplify their campaigns through search and web. Extend the reach of trade shows, webinars, and sponsorships through digital. Support every major launch, research report, and company announcement with coordinated execution. Keep the Webflow retainer team sequenced and shipping.
• Digital Analytics and Growth Insights: Build and maintain the reporting frameworks that measure performance across search, website, and paid. Turn acquisition, engagement, and conversion data into clear, actionable recommendations, not just dashboards. Bring a point of view to monthly, quarterly, and annual reviews with leadership.

  Qualifications

  • 5 or more years of experience in growth or digital marketing, with real ownership of paid search, SEO, AEO, and multi-channel digital programs.
  • Experience in a B2B environment and understanding what it means to market to buyers with long sales cycles, multiple stakeholders, and high skepticism of vendor claims.
  • Hands-on with Google Ads, Google Analytics 4, and SEO/AEO tooling, and knowledge of how to read performance data and act on it.
  • Systematic thinking. Identifying the root cause rather than the surface symptom.
  • Advanced understanding of how AI is reshaping search and discovery, and using AI tools to work faster and smarter across research, execution, and analysis.
  • Ability to hold strategy and execution simultaneously without losing either.
  • Communicating channel performance in business language with leadership and translating business priorities into channel strategy for execution.
  • Managing complexity across multiple brands with different buyers, content needs, and competitive dynamics.
  • Familiarity with B2B wholesale, liquidation, reverse logistics, or supply chain adjacent categories is a meaningful differentiator.