Digital Marketing Manager (Onsite)

About the role

Burkett Restaurant Equipment & Supplies is seeking a hands-on, data-driven Digital Marketing Manager to lead and execute our digital marketing strategy. This role is central to driving awareness, traffic, and revenue across all channels.

Responsibilities

• Own the health, performance, and growth of burkett.com as our primary digital storefront.
• Lead SEO strategy and executions like keyword research, site audits, rank tracking, and on-page recommendations with a focus on driving qualified organic traffic.
• Champion UX improvements through heatmap analysis, session recordings, and funnel data — identifying friction and testing solutions to improve the customer journey.
• Manage all content that represents Burkett across digital channels, from what lives on our website to what we publish on social and send via email. Maintain a content calendar that aligns website updates, campaigns, seasonal promotions, and product launches across all channels.
• Develop original content for key channels: website copy, blog articles, email campaigns, social media posts, and promotional materials adapting tone and format for each platform.
• Oversee Burkett’s social media presence across primary and secondary platforms; managing the publishing calendar and grow audience engagement.
• Drive direct revenue through owned and paid channels building lifecycle programs that retain customers and paid campaigns that efficiently acquire new ones.
• Build, manage, and optimize paid search campaigns and paid social; monitor spend, ROAS, and conversion metrics.
• Analyze campaign and flow performance regularly; present actionable insights and optimization recommendations to leadership.
• Own marketing analytics, pulling data from multiple channels & sources into a unified dashboard and reports.
• Define and track KPIs across all focus areas; deliver regular performance updates to leadership with context and recommended next steps.
• Identify trends, gaps, and growth opportunities through ongoing analysis; use insights to continuously refine the optimization roadmap.
• Stay current on industry trends, platform algorithm updates, and emerging tools — bringing relevant recommendations to the team proactively.

Requirements

• 5-7+ years of digital marketing experience, with a proven track record managing multi-channel programs.
• A supportive leadership style grounded in emotional intelligence, trust, and accountability, with the ability to balance high performance standards and organizational goals.
• Strong content creation, management and delivery abilities across key channels.
• Hands-on experience with email/CRM platforms; Klaviyo experience strongly preferred.
• Proficiency with Google Analytics / GA4 and comfort turning data into decisions.
• Experience managing paid search and/or paid social campaigns.
• Strong writing skills with the ability to produce content across multiple formats and channels.
• Excellent communication skills; ability to present clearly and concisely to leadership.
• Highly organized, detail-oriented, and able to manage multiple priorities simultaneously.
• A self-starter who can own initiatives end-to-end with minimal oversight.

Qualifications

• A supportive leadership style grounded in emotional intelligence, trust, and accountability, with the ability to balance high performance standards and organizational goals.
• Strong content creation, management and delivery abilities across key channels.
• Hands-on experience with email/CRM platforms; Klaviyo experience strongly preferred.
• Proficiency with Google Analytics / GA4 and comfort turning data into decisions.
• Experience managing paid search and/or paid social campaigns.
• Strong writing skills with the ability to produce content across multiple formats and channels.
• Excellent communication skills; ability to present clearly and concisely to leadership.
• Highly organized, detail-oriented, and able to manage multiple priorities simultaneously.
• A self-starter who can own initiatives end-to-end with minimal oversight.