Marketing Communications Manager (Onsite)

Responsibilities

• Manage best-in-class marketing and communication strategies aimed at driving top-of-mind awareness.
• Aid the Vice President of Marketing with the development of marketing tactical plans, programs, and accompanying budgets.
• Oversee the development of appropriate marketing programs and tools designed to extend the Frontwave brand and build emotional connections with members, employees, and the community.
• Manage the execution of marketing communications, namely member journeys, newsletter articles, online materials, promotional/campaign materials, promotional items, press releases, internal communications in support of Frontwave’s marketing communications strategies effectively describing and promoting the organization and its products and services.
• Manage lead generation/demand generation efforts utilizing and integrated marketing approach with digital and traditional channels.
• Promote agility and scalability through digital marketing and continuous learning from innovative approaches.
• Provide oversight, support, and direction to the Marketing Communications support team to ensure the timely and accurate execution of tasks and projects.
• Aid with managing the relationship with media agencies and other strategic partners when needed.
• Aid with paid traditional and digital media programs including OOH, programmatic, retargeting, social, and search.
• Monitor programs to ensure budget guidelines and production goals are met.
• Evaluate, recommend, and implement modern traditional and online marketing opportunities designed to drive Member (consumer and business) growth through acquisition, retention, and overall portfolio growth.
• Serve as the department subject matter expert in standing and/or ad hoc cross-functional team committees as requested to support Frontwave's goals and objectives.
• Initiate and support ideas, projects, and product enhancements.
• Develop and present department communications to cross-functional groups including, but not limited to, leadership teams.
• Partner with the Marketing Analyst to refine, implement, and execute marketing KPIs and ROI.

Qualifications

• Bachelor’s degree in related field, including Marketing, Communications, or Journalism.
• 7+ years marketing communications experience to include creative and content development.
• 3+ years’ experience working with marketing agencies, media buyers, public relations, and digital marketing.
• 3+ years’ supervisory experience.
• Experience with event marketing, experiential marketing, and retail merchandising.
• Well-developed project management skills with knowledge of campaign development process including familiarity with all types of marketing communications from print to digital.