Digital Marketing Specialist (Onsite)

About the role

The role involves supporting and assisting the digital team in maintaining and managing all digital assets, including SWBC's web presence, marketing automation system, digital platforms, and digital advertising assets. The position also entails taking strategic direction from the Digital Marketing Manager on marketing automation, paid advertising, retargeting, search engine optimization, workflow/lead nurturing, and inbound/outbound marketing strategies and tactics.

Responsibilities

• Takes strategic direction from Digital Marketing Manager on marketing automation, paid advertising, retargeting, search engine optimization, workflow/lead nurturing, and inbound/outbound marketing strategies and tactics.
• Works alongside the Marketing Analyst to pivot marketing campaign executables.
• Manages and maintains content on swbc.com and the company's other related internet sites.
• Completes daily requests from the business to perform daily maintenance tasks on digital assets.
• Works closely with the Social Media Team to ensure cohesiveness across social media activities.
• Supports the sales process and attribution model for the business, reporting on ROI by understanding how the marketing automation system and CRM interact.
• Serves as the administrator of the marketing automation system and other digital technologies, monitoring and maintaining users, settings, assets, and documents.
• Performs all other duties as assigned.

Requirements

• Bachelor’s Degree in Marketing from a four-year college or university required.
• Minimum of two (2) years of website maintenance and development (to include basic HTML, SEO, web content strategy, and web asset/page management), marketing automation (both execution and management of automated marketing campaigns), and digital advertising execution and management (such as running Google AdWords and display advertising campaigns).
• Proficient Microsoft Office skills, including Outlook, Word, and Excel.
• Excellent organizational skills.
• Excellent listening skills.
• Excellent problem resolution skills.
• Excellent verbal and written communication skills.
• Strong interpersonal skills.
• Able to use basic office equipment, including copy machine, personal computer, and fax.
• Able to type 35 WPM.
• Able to travel locally or nationally by car or plane.
• Able to sit for long periods of time performing sedentary activities.
• Able to stand, stoop, and kneel to file for long periods of time.
• Able to push, pull, and lift up to 20 lbs. of files, supplies, documents, or other related items.