Digital Marketing Specialist

About the role

We are seeking a creative, analytical, and results-oriented Digital Marketing Specialist to help drive our digital presence and support business growth.

Responsibilities

• Manage, maintain, and optimize website content and landing pages using Adobe Experience Manager (AEM) to support product launches and marketing campaigns.
• Improve website performance through user experience (UX), SEO, and conversion rate optimization (CRO) best practices.
• Collaborate with product marketing, sales, and subject matter experts to develop customer-focused digital content.
• Design, execute, and optimize email marketing campaigns, customer journeys, forms, and landing pages using Salesforce Marketing Cloud.
• Segment audiences, personalize communications, and optimize marketing automation programs based on campaign performance and insights.
• Plan, manage, and optimize paid digital advertising and social media campaigns across Google, LinkedIn, and other digital platforms.
• Measure, analyze, and report on digital marketing performance using Google Analytics and other reporting tools to drive continuous improvement and lead generation.
• Stay current on digital marketing trends, AI, and emerging technologies, recommending and implementing innovative strategies to improve marketing effectiveness.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3+ years experience in digital marketing within an industrial manufacturing or automation background.
• Experience managing website content using Adobe Experience Manager (AEM) or a comparable content management system (CMS).
• Experience with Salesforce Marketing Cloud or a similar marketing automation platform.
• Experience planning and managing paid digital advertising campaigns.
• Working knowledge of SEO, Google Analytics, and digital marketing best practices.
• Strong written and verbal communication, organizational, and project management skills.

Qualifications

• Proven ability to deliver accurate, timely results while managing multiple priorities.
• Focus on detail and data-driven decision-making.
• Ability to face challenges with creativity and resilience.

Skills

• Adobe Experience Manager (AEM)
• Customer Journey Design
• Email Marketing Campaigns
• Google Analytics
• SEO
• Salesforce Marketing Cloud
• Web Content Management Systems (CMS)
• Work with Cross-Functional Teams
• Work with Subject Matter Experts
• Work with Product Marketing
• Work with Sales
• Work with Technical Teams
• Work with Data Analysts
• Work with Creative Teams
• Work with Digital Advertising Agencies
• Work with Social Media Managers
• Work with SEO Specialists
• Work with Paid Advertising Platforms
• Work with Email Marketing Platforms
• Work with Marketing Automation Platforms
• Work with Customer Relationship Management (CRM) Systems
• Work with Project Management Tools
• Work with Data Visualization Tools
• Work with User Experience (UX) Design
• Work with Conversion Rate Optimization (CRO)
• Work with Digital Marketing Trends
• Work with Emerging Technologies
• Work with Artificial Intelligence (AI)
• Work with Machine Learning (ML)
• Work with Natural Language Processing (NLP)
• Work with Computer Vision (CV)
• Work with Robotics Process Automation (RPA)
• Work with Robotic Automation (RA)
• Work with Internet of Things (IoT)
• Work with Blockchain Technology
• Work with Quantum Computing
• Work with Augmented Reality (AR)
• Work with Virtual Reality (VR)
• Work with Mixed Reality (MR)
• Work with Extended Reality (XR)
• Work with Cybersecurity
• Work with Data Privacy
• Work with Data Security
• Work with Data Governance
• Work with Data Ethics
• Work with Data Compliance
• Work with Data Quality
• Work with Data Integrity
• Work with Data Accuracy
• Work with Data Precision
• Work with Data Consistency
• Work with Data Reliability
• Work with Data Availability
• Work with Data Accessibility
• Work with Data Usability
• Work with Data Security
• Work with Data Privacy
• Work with Data Protection
• Work with Data Breach Response
• Work with Data Incident Response
• Work with Data Recovery Plan
• Work with Data Backup Strategy
• Work with Data Storage Solutions
• Work with Data Transfer Protocols
• Work with Data Encryption
• Work with Data Decryption
• Work with Data Compression
• Work with Data Decompression
• Work with Data Compression Algorithms
• Work with Data Decompression Algorithms
• Work with Data Compression Techniques
• Work with Data Decompression Techniques
• Work with Data Compression Standards
• Work with Data Decompression Standards
• Work with Data Compression Protocols
• Work with Data Decompression Protocols
• Work with Data Compression Software
• Work with Data Decompression Software
• Work with Data Compression Hardware
• Work with Data Decompression Hardware
• Work with Data Compression Libraries
• Work with Data Decompression Libraries
• Work with Data Compression Frameworks
• Work with Data Decompression Frameworks
• Work with Data Compression Engines
• Work with Data Decompression Engines
• Work with Data Compression Tools
• Work with Data Decompression Tools
• Work with Data Compression Plugins
• Work with Data Decompression Plugins
• Work with Data Compression Extensions
• Work with Data Decompression Extensions
• Work with Data Compression Packages
• Work with Data Decompression Packages
• Work with Data Compression Modules
• Work with Data Decompression Modules
• Work with Data Compression APIs
• Work with Data Decompression APIs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data Compression SDKs
• Work with Data Decompression SDKs
• Work with Data