Digital Marketing Manager

Responsibilities

• Translate strategy into high-impact digital execution, ensuring AUM connects with prospective students through timely, data-driven, and engaging digital experiences.
• Lead the planning, coordination, and execution of integrated digital marketing campaigns across the student recruitment funnel—from awareness to enrollment.
• Manage timelines, workflows, and task assignments for multi-channel digital initiatives, including email, social media, web, paid media, and marketing automation.
• Serve as the digital marketing lead for key enrollment campaigns such as AUM Bound, yield communications, and accepted student outreach, ensuring campaigns are optimized for engagement, conversion, and performance.
• Leverage CRM platforms and marketing automation tools to deliver personalized, data-driven communications and nurture prospective students through the enrollment journey.
• Monitor, analyze, and optimize campaign performance using analytics and reporting tools to continuously improve results and ROI.
• Collaborate with the Director of Communications, CRM team, and Enrollment Services to develop content calendars and engagement journeys.
• Facilitate status meetings, stakeholder updates, and post-campaign reviews.
• Partner with CRM/marketing automation teams to ensure communications are personalized, data-informed, and optimized for conversion.
• Collaborate with the Web Experience Manager and Digital Strategist to ensure web and landing pages support campaign goals and enrollment UX best practices.
• Develop dashboards and reports that track campaign milestones, engagement metrics, and project ROI.
• Implement project retrospectives to capture lessons learned and drive continuous improvement.
• Support planning and promotion of key enrollment-related events (Admitted Student Day, Preview Days, campus visits).
• Partner with Student Affairs and Admissions to support communications that enhance prospective student experiences from inquiry to enrollment.

Qualifications

• Bachelor’s degree in marketing, communications, project management, or related field.
• 3–5 years of experience managing marketing/communications projects or campaigns.
• Proven ability to lead complex, deadline-driven projects with multiple stakeholders.
• Experience working with marketing automation, CRM tools (e.g., Element451, Slate, Salesforce), or content calendars.
• Strong communication, organizational, and problem-solving skills.
• Higher education or enrollment marketing experience preferred.
• Familiarity with platforms such as Trello, Asana, Monday.com, or similar project management tools.
• Knowledge of SEO, UX, email marketing best practices, and student journey mapping.