Digital Marketing Manager

Responsibilities

• Lead and manage digital team, including staff leadership and budget management
• Execute on the agency’s vision of transparency, accountability, curiosity and service
• Work directly with the Zipie team and our clients to identify, create, and maintain digital marketing campaigns that deliver extraordinary results
• Plan, create, and execute digital marketing strategies
• Set up and manage digital campaigns for new and existing clients
• Complete audits of clients’ existing digital marketing strategies
• Build and manage campaigns in HubSpot
• Run split tests of various ad concepts and make smart decisions to optimize campaigns
• Prepare insightful reports that clearly communicate the impact of each campaign to internal teams and to the client
• Manage communications with our internal creative, account, and leadership teams
• Maintain awareness and understanding of emerging software, platforms, and tactics being used by others, and look for opportunities to innovate
• Stay current in marketing trends and news digital or otherwise
• Help us continue to refine and define our digital marketing practices and process

Qualifications

• A minimum of 3 years of digital marketing experience
• Strong communication skills and experience interfacing directly with clients
• Knowledge in key areas of digital marketing (SEO, SEM, PPC, social media, content marketing, inbound marketing, email marketing, programmatic and performance marketing)
• Experience building and optimizing digital campaigns
• The ability to make complex and acronym-heavy concepts approachable and understandable for clients and coworkers
• A positive attitude, curiosity, and a passion for growth
• A self-motivated work style with strong adherence to deadlines and the ability to work well under pressure