Senior Marketing Manager / Marketing Strategist

About the role

Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers. Evolve is seeking a Senior Marketing Manager / Marketing Strategist to join our growing team!

Responsibilities

• Design, execute, and track email campaigns targeting broker and agency partners;
• Develop content for product spotlights, renewal communications, and market updates;
• Manage broker segmentation across individual sales rep and broad distribution list channels; build a feedback loop with sales and underwriting to refine messaging and measure engagement;
• Produce and maintain a library of broker-facing assets: quarterly communications, collateral (i.e., monthly Wins of the Month and sell-sheets), partner presentations, claims and loss insights, and process guides;
• Support the development of go-to-market content for new product launches, brand updates, and partnership engagement campaigns by translating complex program details into clear, compelling materials;
• Audit, clean, and maintain partner and contact records in our CRM, ensuring accuracy of agency/broker data, contact information, and segmentation tags;
• Develop and document partner segmentation rules to ensure the right content reaches the right distribution partners;
• Identify gaps in partner data and build processes to keep records current.

Requirements

• 8+ years of experience in marketing, content, or communications; writing samples required;
• Experience with marketing project management platforms (i.e., Wrike), email marketing platforms and CRM tools;
• Canva and/or Adobe Creative Suite proficiency;
• Strong command of Microsoft Office Suite; familiarity with LinkedIn content strategy and B2B social media management;
• Ability to read marketing performance data and draw actionable conclusions;
• Background in commercial insurance, financial services, B2B professional services, or a similarly complex industry, but it is not a prerequisite;
• Experience building insurance broker or agent-facing sales enablement content.

Qualifications

• Skills & Experience To Be Successful

To be successful, you should have:

• 8+ years of experience in marketing, content, or communications; writing samples required;
• Experience with marketing project management platforms (i.e., Wrike), email marketing platforms and CRM tools;
• Canva and/or Adobe Creative Suite proficiency;
• Strong command of Microsoft Office Suite; familiarity with LinkedIn content strategy and B2B social media management;
• Ability to read marketing performance data and draw actionable conclusions;
• Background in commercial insurance, financial services, B2B professional services, or a similarly complex industry, but it is not a prerequisite;
• Experience building insurance broker or agent-facing sales enablement content.

Skills

• Writing samples required;
• Marketing project management platforms (i.e., Wrike);
• Email marketing platforms;
• CRM tools;
• Microsoft Office Suite;
• LinkedIn content strategy;
• B2B social media management;
• Commercial insurance, financial services, B2B professional services, or a similarly complex industry background;
• Building insurance broker or agent-facing sales enablement content.

Benefits

• Paid Time Off;
• Holidays;
• Preferred Partner Discounts;
• Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services;
• Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance;
• Financial Benefits: ESPP; 401k;
• Student Loan Assistance;
• Tuition Reimbursement;
• Teammate Benefits & Total Well-Being: Beyond Benefits.

Pay

$100,000.00 - $120,000.00 Annual